Posts By: Kasia Perzyńska

How to Market Your Brand on Product Hunt (Like a Pro)

Once you start researching and reading articles and various guides about growth marketing, you’ll realize that many point to Product Hunt. Product Hunt is strongly recommended for the promotion of products in their early stages. So let’s dig a little bit deeper to find out more about the fabulous Product Hunt and reveal some of the… Read more »

Discover What is Technical SEO: The Complete (and Simple) Guide 👾

There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next big topic to talk about. source What is technical SEO… Read more »

Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention ☝️

My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly… Read more »

Seasonal Marketing: How to Apply It to Your Business

Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and your specific content depends on seasonality; sometimes the trend goes upward and sometimes it goes downward. B2B businesses usually experience a recession in December due to the Christmas and New Year’s period which pulls attention… Read more »

Be Prepared for Negative SEO and How to Protect Your Website

I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who – never having dealt with SEO – suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues… Read more »