The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the sky is not falling anytime…
Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform…
SEO strategy is a long-term plan aimed at getting your website in front of the maximum number of eyeballs, driving relevant traffic and generating sales. As with any other business strategy, SEO plans also need to be viewed as an ongoing effort that yields significant ROI if you stick to…
What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported…
The dark days of SEO are gone. You no longer need to compete against businesses that are using black-hat SEO methods to win the search engine race. After several updates to Google’s search ranking algorithms, social proof, and social signals play a significant role too. While this means that you can…
The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes…
E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line…
Keywords are the foundation of Search Engine Marketing. People are looking for information, products and services online everyday. Search engines are the first place they choose to find the information they are interested in. The concept is simple - thanks to keywords, people are able to find the content they…
Being on higher ground often gives us an amazing view, and while the road up was quite a challenge, it all pays off in the end. Converting this into SEO language, standing on the higher ground means having a better overall look at the data, that affects your results. While…
Search Engine Marketing, should be a vital part of online marketing strategy. In order to achieve better results, which means more conversions, higher ROI and of course higher revenue, it is essential to constantly track, analyze and improve your efforts. It doesn’t matter if you’re focusing more on PPC, or…
