Posts By: Joel Klettke

3 Simple Questions That Will Revolutionize Your Website Copy

What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses,… Read more »

4 Customer Questions Every Home Page Must Answer

I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited. I thought it might be… Read more »