Have you ever wondered how the popular blogs do it? Each time they publish content, it gets dozens of likes, tweets and +1’s in a blink of an eye. Probably not once you have liked, or tweeted this kind of article yourself. Fortunately, blogging isn’t rocket science.  If you’re a…

If you ask someone the question, what would be the best way to attract new customers to your site, most of the answers would be: content. There are vast ways to promote your website on the Internet, but one of the most popular and effective ways to do that is…

If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the idea…

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily workflow more systematic and clear. Thanks to these various tools, daily activities become simpler, more entertaining and completely measurable. Therefore,…

Content marketing is an inbound marketing method that has stood the test of time and every single algorithmic change that have been introduced by search engines over the years, and it doesn’t look like it’s gonna die anytime soon. A robust content strategy is one that gets your business’ name out there,…

In this article we will help you discover the most powerful words, explain how SEO strategies actually work and learn you how to optimize your content for SEO. You probably know a lot of content creators who believe SEO and keywords are synonyms, but rest assured their posts do not…

Content marketing has been around for a good while now, although it’s risen to ‘fame’ over the course of the past couple of years. This has led to many offering the idea that content marketing is the new advertising and branding. This is because in order for a brand to remain competitive…

Evergreen is a lovely word! In the primary definition of the term, it denotes a plant that remains green and vivid throughout the year. It holds its strength against the harsh environment and it lasts for a very long time. What is Evergreen Content? When you use “evergreen” term for describing…

The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a…

SEO content strategy can make or break your stance in the business. When done right, it can work for you and when ignored it can damage you. How would you judge someone throwing a dart blindfolded? That’s plain stupid or probably over-confident, isn’t it? It’s very similar to when someone…

Business blogging is both an art and a science. To amass a loyal audience you have to be a gifted wordsmith and have this undefined something that makes you capable of putting all your thoughts neatly onto paper, day in and day out. But creating successful content also requires being well-organized and…

  Content marketing in the always changing and fast-paced world is a sure investment and indispensable element of any inbound marketing strategy.  Opposite to traditional marketing channels, which are getting less and less effective, the impact of quality crafted content is bigger traffic volume, better user engagement and brand awareness.…

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  If you’ve ever worked with writers, you’ve probably noticed that some of them need very little editing or coaching while others need a whole lot just to make sense of their work. As someone who both writes and manages a writing team, I’ve often wondered why this is the…

  The press release still has a place as a crucial online marketing tool. It’s what makes people look up and pay attention. Despite its use amongst larger companies, smaller businesses can still benefit from it. Submitting it to various directories and local online news outlets could yield you the…

Recently, we looked at writing for the web and how it differs to writing for print in many ways. To follow that up, let’s take a look at headlines today – what makes a good headline that makes a reader want to pick up that newspaper, magazine or make that…

  In the wake of the Google updates, the written content that you see on the web should now start to become much better quality than it has in the past. There are many talented writers out there and so in theory, it should now just be about them getting…

You’ve probably read tens of posts about content marketing by now. It’s a hot trend these days and that’s because, when done right, it can be an extremely effective way to attract potential customers who enjoy your content so much that they actually end up buying from you. But creating…

  Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the recent months I was able to successfully add storytelling elements to my articles without compromising the…

  When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are…