In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any… Read more »
Posts Categorized: Conversion Rate Optimization
It’s great to drive traffic to your site, but it’s more important for you to drive traffic that’s actually relevant and valuable. There are a lot of ways to do this and by using multiple marketing channels, you can definitely reach audiences who can benefit from what your site has to offer. However, when it… Read more »
Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. This is the next step to converting the highest number of users to your site.