Infographic Statistics: How Effective Are Infographics Today?

 
Infographics • December 12, 2023
 
Infographics are a great way to capture people’s attention and engage them. Many industries use them, including
  • Businesses can benefit from a variety of business opportunities.
  • Education
  • Marketers
  • More…
To share data in a way that is engaging and eye-catching. They have been considered the gold standard of marketing for a long time. Here’s the problem… Images and graphics are on the decline as video becomes more popular. Infographics are time-consuming to create and design. Paying someone else to do it could cost you a fortune. The question today is: How effective are information graphics? We have compiled the most recent infographic stats for you to decide if infographics still make sense today and how effective they can be for your business.

Key Infographic Stats

Infographics are still used by many businesses and organizations today. Here are some important infographic stats you should know:
  • Infographics have been used by 60% of businesses in the past.
  • Engagement for content that includes images and graphics can be up to 650% greater.
  • Infographics have a 30 times higher likelihood of being read than an article.
  • Infographics can make presentations up to 40% more persuasive.
  • When an infographic is included within an article, the desire to read increases by 80
  • 36.6% consider infographics to be the second most valuable visual media.
  • Sites that include infographics in their content receive 12 more visitors than sites that do not.
  • 45% more online visitors will click on a hyperlink if it contains an infographic
  • As much as 178% more external links are generated by blog posts and articles that include infographics.
These key infographic stats alone are quite convincing, right? Let’s take a closer look at what makes infographics so attractive and effective today.

General Infographic Statistics

Want to create an infographic that gets more engagement? Infographic statistics are used to explain which elements make infographics stand out and how to use them to influence people to act.

What Are The Positive Effects of Colours?

Color can be used to enhance engagement. You’re right; it makes perfect sense. The more color you use, the more your content will stand out. Color can increase the reader’s retention and attention by as much as 82%. Content that contains color is 39% better remembered than content that does not have color. Colorful infographics can help people remember your message. Color is also shown to increase readership by 80%, and more than 50% of readers (55%) are more likely than black and white to accept messages. The bottom line: When you create content, using infographics with colors that are easy to read can help you increase your readership and make them remember what you have said.

How do infographics influence people?

Images can also be used to help people retain information. According to studies, people are more likely to retain information when it is paired with an image. You aren’t getting the attention of your audience if you don’t use relevant images. In 2020, original graphics, infographics, and other visual content will be the most popular form of visual content. 32.5 percent of content creators will use them. Infographics are still used by 65 percent of brands to improve their content marketing strategies. What’s more? 84% of marketers have claimed that infographics are effective. Infographics are also effective at retaining information, as evidenced by the latest statistics. It’s a lot of work! What makes infographics effective? Any content creator or marketer should aim to help visitors find the information they need as quickly as possible. When visual elements are included in the content, it reduces the time needed to locate critical information by 39%. According to digital statistics, infographics have a 61% impact on learning compared to any other medium. Video is excluded, but there are many other popular media types. This chart shows how each medium of content affects the learning and retention of information: Content MediumLearning & Information Retention Effect Infographics 61% Commercials 55% PowerPoint 48% Articles with images 46% Articles without images 38% Average Ranking Blog Post 36% If you’re a content creator, adding infographics will increase the value of your content. Visual content can even perform better than the average blog post. Even if your content is for training employees, it’s important to incorporate visuals strategically. When visuals are used as a means of explaining a task, the margin of error is reduced by a huge 80%. Aberdeen Group study shows that companies using data visualization in their business are more likely than others to identify strategic issues and opportunities. If you are a researcher who conducts many surveys, colorful infographics can increase participation by as much as 80%. Not only that… Instructions that are given in both text and with illustrations help people understand the point better. A second study found that the productivity of readers increased by 15% when instructions included visual elements. Infographics, visual content, and images have a significant impact on information retention, as well as how people will listen to you.

Infographic Effectiveness Statistic in Business & Marketing

Social media is not effective without visuals. Statistics on social media users show that 74% of businesses create content for social media using visuals. 65% are visual learners. The use of infographics and other visual content to reinforce a marketing message is a logical choice. Infographics also have a 30x higher chance of being read than an entire article! Infographics are shared 3x as much on social media than any other content, including videos. Infographics are also a great way to increase traffic. Publishers who use them generate an additional 12% of it compared to those who don’t. Infographics are a great way to increase traffic to your site. Infographics are also searched for in search engines such as Google. What I meant: Every month, approximately 547,000 searches are done for the words “infographics” and “infographics.”
  • Google searches for “Infographic” have reached 301,000 per month.
  • Google searches for “Infographics” average 246,000 per month
Think about it… Your audience will likely combine the words “infographics” and other keywords related to your industry. You might want to conduct some keyword analysis in order to find industry-relevant words that you can target. The latest infographic statistics suggest that you should continue creating infographics for link-building. Blog articles that include infographics generate 178% More inbound links compared to blog articles without them. Add relevant infographics to your blog content, and you could have one of the most effective strategies ever used. Infographic creators often embed links to other websites in their graphics. It’s especially important if the infographic is a resource list. Make sure to put the links that you want the viewer to click at the top of your infographic. Here’s why:
  • 12.5% of users click on the second hyperlink
  • 9.6% of users click on the third hyperlink
About 58.5% will click one of the three top links on an infographic. The most important links on your infographic should be at the top. Want to earn money? I’m sorry, but that is a stupid question… Colorful visuals can encourage customers to pay 30 percent more. Infographics that use color effectively can boost sales by up to 80%. How can you add visuals strategically to your product, content, and payment pages? If you work in the medical and health industries, infographics will be a great asset. Infographics that present health statistics to patients are 2,84 more likely for them to estimate and evaluate their condition using the statistics. Infographics are also 70% faster than written text for people to find information. Infographics are a powerful tool for getting people to act. This is particularly true if your infographic contains many colorful images.

How Businesses Produce Infographics

Infographics are still used by most businesses and marketers today. If they do, you should probably too! Infographics are used by 60% of businesses to create content.
  • Infographics are used by 65% of B2B content creators.
  • Infographics are used by 59% of B2C content creators.
Another 39.7% of US marketers use online tools for creating visuals and infographics. But don’t let yourself be misled… Outsourcing infographics can be expensive. Some agencies charge as much as $2,000 for a single infographic. Usually, they also do all the research. According to 43% of marketers, the biggest challenge they face is creating quality visual content and infographics. On a scale from 1 to 10, 44% of marketers chose a difficulty rating of 7 or above! Recent research also revealed that 37% of content producers are actively searching for a method to convert infographics automatically into presentations, videos, or interactive ebooks. Infographics can be effective but are difficult to produce. Be strategic when creating infographics.

Wrapping it Up

Infographics still have a strong presence in today’s world, as the latest statistics prove. The most effective tool for a quick response is the sonic hammer.
  • Complex information can be conveyed
  • How to help people remember what you say
Infographics can be highly persuasive when combined with the correct colors and design. These types of content are easy to consume and grab the attention of readers. They are one of the best ways to promote your business. Infographics can help you to make your content more memorable. They offer so many benefits to your business!