- Businesses can benefit from a variety of business opportunities.
Key Infographic StatsInfographics are still used by many businesses and organizations today. Here are some important infographic stats you should know:
- Infographics have been used by 60% of businesses in the past.
- Engagement for content that includes images and graphics can be up to 650% greater.
- Infographics have a 30 times higher likelihood of being read than an article.
- Infographics can make presentations up to 40% more persuasive.
- When an infographic is included within an article, the desire to read increases by 80
- 36.6% consider infographics to be the second most valuable visual media.
- Sites that include infographics in their content receive 12 more visitors than sites that do not.
- 45% more online visitors will click on a hyperlink if it contains an infographic
- As much as 178% more external links are generated by blog posts and articles that include infographics.
General Infographic StatisticsWant to create an infographic that gets more engagement? Infographic statistics are used to explain which elements make infographics stand out and how to use them to influence people to act.
What Are The Positive Effects of Colours?Color can be used to enhance engagement. You’re right; it makes perfect sense. The more color you use, the more your content will stand out. Color can increase the reader’s retention and attention by as much as 82%. Content that contains color is 39% better remembered than content that does not have color. Colorful infographics can help people remember your message. Color is also shown to increase readership by 80%, and more than 50% of readers (55%) are more likely than black and white to accept messages. The bottom line: When you create content, using infographics with colors that are easy to read can help you increase your readership and make them remember what you have said.
How do infographics influence people?Images can also be used to help people retain information. According to studies, people are more likely to retain information when it is paired with an image. You aren’t getting the attention of your audience if you don’t use relevant images. In 2020, original graphics, infographics, and other visual content will be the most popular form of visual content. 32.5 percent of content creators will use them. Infographics are still used by 65 percent of brands to improve their content marketing strategies. What’s more? 84% of marketers have claimed that infographics are effective. Infographics are also effective at retaining information, as evidenced by the latest statistics. It’s a lot of work! What makes infographics effective? Any content creator or marketer should aim to help visitors find the information they need as quickly as possible. When visual elements are included in the content, it reduces the time needed to locate critical information by 39%. According to digital statistics, infographics have a 61% impact on learning compared to any other medium. Video is excluded, but there are many other popular media types. This chart shows how each medium of content affects the learning and retention of information: Content MediumLearning & Information Retention Effect Infographics 61% Commercials 55% PowerPoint 48% Articles with images 46% Articles without images 38% Average Ranking Blog Post 36% If you’re a content creator, adding infographics will increase the value of your content. Visual content can even perform better than the average blog post. Even if your content is for training employees, it’s important to incorporate visuals strategically. When visuals are used as a means of explaining a task, the margin of error is reduced by a huge 80%. Aberdeen Group study shows that companies using data visualization in their business are more likely than others to identify strategic issues and opportunities. If you are a researcher who conducts many surveys, colorful infographics can increase participation by as much as 80%. Not only that… Instructions that are given in both text and with illustrations help people understand the point better. A second study found that the productivity of readers increased by 15% when instructions included visual elements. Infographics, visual content, and images have a significant impact on information retention, as well as how people will listen to you.
Infographic Effectiveness Statistic in Business & MarketingSocial media is not effective without visuals. Statistics on social media users show that 74% of businesses create content for social media using visuals. 65% are visual learners. The use of infographics and other visual content to reinforce a marketing message is a logical choice. Infographics also have a 30x higher chance of being read than an entire article! Infographics are shared 3x as much on social media than any other content, including videos. Infographics are also a great way to increase traffic. Publishers who use them generate an additional 12% of it compared to those who don’t. Infographics are a great way to increase traffic to your site. Infographics are also searched for in search engines such as Google. What I meant: Every month, approximately 547,000 searches are done for the words “infographics” and “infographics.”
- Google searches for “Infographic” have reached 301,000 per month.
- Google searches for “Infographics” average 246,000 per month
- 12.5% of users click on the second hyperlink
- 9.6% of users click on the third hyperlink
How Businesses Produce InfographicsInfographics are still used by most businesses and marketers today. If they do, you should probably too! Infographics are used by 60% of businesses to create content.
- Infographics are used by 65% of B2B content creators.
- Infographics are used by 59% of B2C content creators.
Wrapping it UpInfographics still have a strong presence in today’s world, as the latest statistics prove. The most effective tool for a quick response is the sonic hammer.
- Complex information can be conveyed
- How to help people remember what you say