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Content should be the priority when it comes to SEO. Good content will connect, inform, and delight your audience. Producing authentic, relevant content is essential to the visibility of your website in search engines. That’s the reason why the Periodic Table of SEO Factors must start at the beginning of content “elements,” with the very first one being about the quality of the content.
Whether it’s blog articles, product pages, about page or testimonials, videos, or any other content you make to reach your target audience, making sure that you’ve got your content done right means that you’ve built a solid foundation to help with all of your SEO efforts.
“Just think about what the users want and think if you were in the shoes of the search engine, would you feel comfortable sending users to your own website?” Says Frederic Dubut, senior program manager for Bing. “Would you feel proud to vouch for that website and put that at number one for a given query?”
“If you can answer ‘yes it’s the place some of the more technical work as well as more conventional SEO could be in play. If the answer is no it’s an indication that you have to create more value for users before thinking about technical issues.”
Giving users quality, valuable, and original content is what drives them to visit your site to build trust and confidence. What is considered to be high-quality depends on the type of content and depends on the type of content as well as the business.
Google’s Guidelines for evaluating Search Quality (section 5.1) detail the traits of content with high-quality quality according to kind:
Brands that create your money or life (YMYL) material must pay close focus on these standards since Google’s algorithms could be more influenced by the credibility, competence, and trustworthiness ( E-A-T) signals.
Content is the foundation for your SEO efforts, but it should not be a reason to cut corners. Making — and investing in a solid strategy for content is crucial to your SEO success since nearly all other factors are dependent on the quality of content.
For the latest news about content and advice, bookmark SEO Land’s SEO Content and Writing section.
- Informational content should be correct as well as comprehensive, unique, and professionally written.
- Original content for art should be distinctive and unique, as well as convey the highest level of skill.
- News articles should be comprehensive with a solid citation, precise, and original in their reporting.
The study of keywords (the keywords your targeted users are using) is probably the most crucial SEO element following the creation of good content. It can help you create material to “answers” what people are looking for. Keyword research also has benefits that go beyond ranking search terms.
“Understanding the language that customers are using is incredibly important,” says Eric Enge, longtime SEO and general manager of the company that provides consulting Perficient Digital, “it makes your brand more likable when you speak the way that they do and that’s never going to change. Keyword research to me is extremely essential and there are new ways to apply it that the method you employ keyword research is changing, but the necessity for it isn’t.”
Keyword research can give you information about the characteristics of your audience’s issues and requirements regardless of whether they are either informational, navigational or transactional — their preferences as well as the amount of information in the market (indicated by the volume of searches) as well as the degree of competition that they face for their questions and even the type of way they would like to present this information.
After you’ve identified the most relevant keywords and useful, you can use them to guide your content and then incorporate them in the content so that your target audience has a greater likelihood of finding you in the results of searches.