The search engine marketing landscape is constantly changing. We’ve prepared an infographic about sustainable marketing methods that will make you achieve better Google algorithm-proof results from search engine optimization.
However, I can provide a general overview of traditional SEO (Search Engine Optimization) and what might be meant by “New SEO” based on principles and trends up to my last update in 2021. Traditional SEO typically involves practices like:
- Keyword Research: Identifying relevant keywords for your content to rank for in search engines.
- On-Page Optimization: Optimizing various on-page elements such as meta tags, headings, and content to make them more search-engine-friendly.
- Link Building: Building high-quality, relevant backlinks to your website to improve its authority and visibility.
- Content Creation: Creating high-quality, informative, and engaging content that caters to both search engine algorithms and human readers.
- Technical SEO: Ensuring your website is technically sound, including factors like site speed, mobile-friendliness, and structured data.
- User Intent: A focus on understanding and catering to user intent rather than just keywords. Search engines have become more sophisticated in understanding the context and intent behind searches.
- Voice Search and Mobile Optimization: Adapting to the growing use of voice-activated search and the increasing importance of mobile optimization.
- Quality Content: Even greater emphasis on producing high-quality, valuable content for users, rather than content aimed solely at search engines.
- User Experience: Improving the overall user experience of your website, which can indirectly impact SEO as search engines favor sites that provide a good experience.
- Local SEO: If your business is local, optimizing for local search and map listings has become more critical.
- Social Signals: Recognizing the potential impact of social media and social signals on search rankings.
- E-A-T (Expertise, Authoritativeness, Trustworthiness): Google, in particular, has emphasized the importance of E-A-T in ranking content, especially in the context of YMYL (Your Money or Your Life) topics.