5 Simple Secrets of the Most Successful Corporate Blogs.

 What makes a good blog? It’s one of those questions that if you ask the average person in the street they may struggle to answer. Whilst many people may have a favourite blog, that they read weekly or even daily, few would be able to put their finger on exactly…

The Real Engines of Startup Growth (Besides the Product)

The bar has been set pretty high for online-based companies. Established businesses tend to grow gradually over the course of a year, whereas startups have to achieve similar growth in as little as a month. Ok, maybe not literally, but you get the point. Start-up equals growth. We all love…

How to Stand out in Highly Competitive Industries

 Every entrepreneur who conceives of his/her first business idea likes to think that it is original, world changing, and one-of-a-kind to boot. Of course, the reality is that truly original ideas are far and few between – chances are that a number of bright people around the world have already…

How Buzzfeed, Spotify & Zynga Generate Revenue from Traffic

Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle…

4 Key Remarketing Best Practices

 Remarketing is a common and useful marketing technique for marketers to target customers who have left without making a purchase, including those who abandon their carts. Remarketing can be very effective, but only if you do it right. If you do it wrong, at best you’ll get a poor ROI…

Quora Marketing: How to Use Quora For Business?

 Quora is an already established, yet fast-growing, user generated questions-and-answers platform. In other words, this is an online knowledge market. It was founded in June 2009 by two former Facebook employees, Adam D’Angelo, who was a CTO at Facebook, and Charlie Chiever, who was an engineer and manager at Facebook.…

How to Use Product Launches to Generate More Business

 There are many benefits to launching new products: you create more ways to bring in revenue, keep your business progressing toward its goals and remind people that your brand is here to stay. While all those are excellent and must-have benefits, have you ever considered using product launches to gain…

How Effective is Your Current Online Marketing Strategy

 The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even be counterproductive:…

Online Marketing for Startups – Step-by-Step Beginner’s Guide

 Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we…

Are You at the Mercy of Google? Test Yourself!

 Many businesses out there are dependent on Google. It’s not only about Google search. One giant corporation effectively controls several aspects of online business. My impression is that some business owners are not even aware of being at risk or they choose to ignore the fact. Are you at the…

Long vs. Short Landing Page – Which One Works Better?

 Landing pages help sell the value of your company’s products, services, content and more to help encourage increased conversions from your web traffic. Many factors of a landing page impact if a visitor will convert like the inclusion of an explainer video, trust elements like a client logo or a…

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were…

4 Simple Steps to Your Own Inbound Marketing Campaign

So you have decided to start your own inbound marketing campaign. You’ve heard the phrase mentioned everywhere, from websites, to social media, and even at that networking breakfast you went to last week. But where do you begin? You begin by making sure you have all of the following in…

4 Customer Questions Every Home Page Must Answer

I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited.…