If you have just launched a new website, you are at the beginning of your online adventure. That’s really exciting! Now it’s time to take control over your website’s progress! The very first step to take is to create a Google Search Console account, previously known as Google Webmasters Tools.…
Did you mean link building? No. I didn't. Around 2005 the term link baiting has become popular to denote a way to Create irresistible content specifically for the top 1% of Internet users, those who own websites, blogs etc. and are actively linking out to others. The so called linkerati.…
If you’ve been living under a rock for the past couple of weeks, you missed out on all the hysteria that has happened in the search marketing industry thanks to Google’s decision to make all their search queries encrypted. Your SEO eyes read that right – checking the keywords…
In this brave new world of content and post-Google algorithm changes such as Panda, Penguin, and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that…
You may have the most informative, well-written blog on the Internet, but if people can’t find it, then what’s the point? Too many good websites and blogs are banished to a lifetime of obscurity because the author believes that content alone will deliver success. While content is important - and…
Introduction When Google turned on encrypted secure search for all users of Google.com, regardless of whether they were logged into a Google product or not, SEOs all around the world threw their hands up in frustration. No longer would valuable keyword referral data be available in their Google Analytics.…
You can leverage the email addresses you already have to create profitable paid campaigns. In this post, we’ll share a few tips to create high-performing paid campaigns in Facebook.Everything you’re about to read has been proven by yours truly over the last few years. To get started, you’ll need access…
Evergreen is a lovely word! In the primary definition of the term, it denotes a plant that remains green and vivid throughout the year. It holds its strength against the harsh environment and it lasts for a very long time. What is Evergreen Content? When you use “evergreen” term…
Building an email list is extremely important for SEO. While it may not directly help you rank better on Google, a healthy email list gives you distribution. This initial distribution gives your content the momentum it needs to be discovered by others. Whenever you publish a new piece of…
The wild world of digital marketing industry plays in trillion-digits, yet not everyone you see has had the taste of the glory. Give a look at the stats, you will find thousands of startups toiling to reach the milestone of mere $1000, but one thing that I have commonly…
