Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in…
The announcement of Matt Cutts about the fall of guest blogging has brought fear and anxiety for SEO professionals who’re prioritizing guest blogging as their main link-building technique. The main question in the SEO industry is: Is guest blogging dead? Truly, there is no definite answer to this question. The…
In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which Google forbids. This difficult way of doing search engine optimization is referred…
We are delighted that Positionly has recently chosen to use Majestic link data exclusively. It is perhaps only when you see just how spammy some people have become that you start to realize the value of a quality metric like Trust Flow. We just analyzed more than 100 million…
Did you mean link building? No. I didn’t. Around 2005 the term link baiting has become popular to denote a way to Create irresistible content specifically for the top 1% of Internet users, those who own websites, blogs etc. and are actively linking out to others. The so called…
There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must…
There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must…
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the…
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the…
Calls to action are hyper-critical to the conversion process, and incredibly easy to get wrong. Are you making any of these 7 common mistakes on your website? If so, you could be quashing your conversions and pulling money out of your own pocket! 1. Submit? No Thanks. The language…
