Today brings a big improvement to the backlink tool. The new functionality goes beyond checking the actual backlinks data. Now, you are able to slice and dice your data quickly and track the changes on remarkably simple charts. Check out all of the improvements we prepared for you!
New Backlinks Chart
You can check how many backlinks your website received so far on a clear and simple chart. Additionally, you are able to check how many backlinks you’ve gained and lost within a specific period.
Backlinks Quality Overview
Check the quality of your overall backlinks in a glimpse. Positionly analyze your backlink profile and grade it on a 1-10 scale.
Filters and sorting option
To make your backlink analysis even more comfortable, we introduced new filtering options. Now you can:
- Pick a specific time frame you’d like to analyze
- Pick the type of backlinks in terms of quality or a do-follow parameter
- Analyze backlinks with a particular anchor text
Additionally, you can use an advanced filter and choose to filter your data by:
- Target (particular landing page)
You can sort your data by any of the above parameters.
You can check if the listed backlink is still alive and check out unshortened parameters in tooltips.
What do you think about the improvements to the tool? Feel free to share your opinion in the comments!
Why is it important to analyze backlinks?
Search engines see links as an indicator of the authority of your website, and this is why backlinks are crucial for SEO. An analysis of backlinks will show you all the websites they’re evaluating and provide you with a better comprehension of the site’s potential to be highly ranked in search results.
Backlink analysis helps you spot bad links. Links that are not natural or come from spammy sites could cause a Google penalization. However, finding them and removing them helps keep your site’s reputation.
But your website isn’t the only thing to be scrutinized. It is also important to analyze backlinks on the main competitor’s sites.
Examining your competitors’ websites can help you understand the difficulty of ranking them higher. It will also reveal any link opportunities you’re missing out on and offer suggestions to develop your link-building strategy.
How do you conduct an analysis of backlinks?
If you’ve never conducted backlink analysis for your website or those of your competitor’s websites, here are some fundamental steps you can follow to begin:
1. Select the websites you wish to study
The first step in backlink analysis is to choose the sites you wish to research. Your website should be the primary focus however, you’ll require a bit of study.
You’re likely to have an idea of who your primary competition is. For a local firm, it’s the other companies within your region that provide similar services. If you’re an online retailer, these are the other websites that sell the same products. These websites should be the top priority on your shopping list.
From there, you’ll be in a position to determine potential competitors by doing some easy Google searches. Enter your key phrases into your search box and examine the sites that have them as their top search terms. These are the sites that you’re trying to rank better than by analyzing their backlink profiles, which will tell the way you can beat them.
Depending on the software you choose to use, you might also have access to the list of websites competing with you for the same organic search terms.
SEMrush For instance, SEMrush lists the most popular organic competitors based on the number of organic keywords two websites have a chance to rank for.