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How to Monitor Your Competitors Backlinks? – Positionly Blog

 
Jini Maxin
by • September 16, 2023
 
 

There is no need to convince anyone that monitoring your competition is one of the keys to success in every business. If you know your Competitor’s actions, you are able to react and adjust to the situation. Furthermore, thanks to your own decisions, you will be able to overcome the competition and become a leader!

It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles.

Backlinks are one of the most important elements of search engine optimization. They are links that are placed on other web pages and are pointing to your website. If you don’t know how to analyze it, we’ve explained that in our “Guide to Positionly.  ” You should find all the answers there!

Going back to monitoring your competition. Positionly gives you this type of information. In the Competitors menu, you can track other websites’ rankings and compare them with your results. But what about backlinks? Although at the moment you can’t see it in the Competitors menu, there is a  clever way to see this data!

All you need to do is add your Competitor’s website to your account the same way you’ve added your website. This way, you will get access to all the information about your market rival, including all the inbound links together with anchor texts and the number of links gained and lost. Now you know the secret of your Competitor’s success. This is business intelligence at its best!

Easy? If you have any questions regarding this topic, leave a comment!

What is Competitor Backlinking?

Backlinking is among the most efficient SEO techniques that can help you get to the top search results on Google. How do you make sure you’re performing better than your competition? You study their linking strategy and then thwart it. This is referred to as backlinking by competitors. Backlinking from competitors can be described as an SEO strategy that analyzes the backlinks of websites that compete to determine standards for the kinds of backlinks, their quality, and the number of backlinks that you require. This can help you develop an efficient and strong link-building method for your site. For backlink outreach, for instance. Reaching out to potential sites that could be referred to is the most popular method of building links. When you study your competitors’ backlinks, you’ll have an idea of the most effective referral sites that you could reach out to to develop your link-building strategy. You may also employ a Backlink Checker Tool to study the backlinks of your competition. When you are analyzing your competition to discover their backlinking strategies, You need to have a two-pronged attack. The two kinds of competitions you must study:
  • Domain-level competitors
  • Page-level competitors

Domain-Level Competitors

Domain-level competitors compete against your site on a global basis. These websites are part of the same sector as you or provide similar information. They are essentially targeting the same market that you’re attempting to get to. They are competing to be highly ranked for many similar keywords. Thus, they compete across their entire domain. For instance, uSERP offers backlinking services. Therefore, our domain-level competitors comprise SEO businesses, backlink service providers, and digital marketing companies. These websites are also using backlink-related subjects to improve their visibility on search engines.

Page-Level Competitors

Page-level competition refers to individual pages that rank highly with the same keywords on one or more of your websites. These sites may not provide similar services and might not be attempting to reach the same market as you do. In reality, these pages compete against each other rather than the overall website. For instance, take a look at this post from the uSERP blog. …. It’s known as “How To Drive Organic Business Growth, and the primary focus is on organic commercial growth’.
This article is fiercely competing with an article titled “Sustainable, organic business growth: it’s about your processes” by MYOB.
As a firm, MYOB doesn’t compete with uSERP. Instead, it provides business-related solutions (such as accounting and payroll technology). Additionally, MYOB’s blog does not contain any other content that competes with uSERP’s content. However, since this article has the same keywords as one of the most popular user blogs, it’s an excellent rival that needs to be analyzed for backlinks.

How to Find Competitor Backlinks: A Step-by-Step Guide

Finding backlinks of your competition is an effective method to boost the effectiveness of an effective link-building strategy. If it is successful for them, it’ll most likely work for you. Do a thorough link analysis to take a look at your competition’s backlinks by following these easy steps.

1. Identify Your Main Keywords

If you’re looking to find out which competitors you’re competing against, it is important to be aware of what they’re doing to compete. If you want to rise the ranks of the search engines, target keywords are vital for the development of a solid SEO approach. Your primary competitors are those who have a backlink profile that is exactly like yours. To find the direct competitors, You must know each target keyword that contributes to your search engine’s search engine’s visibility. Although you might be familiar with the keywords you’ve incorporated in the SEO plan, it’s also beneficial to make use of a keyword tool to find out what other keywords are the most prominent on your site. Utilize a tool such as Ubersuggest, Spyfu, or Morningscore to analyze the keywords on your site. Additionally, you can look up domains for those of your competitors who are more popular than yours on Google to uncover other keywords you might not have thought of. Let’s make use of (one of) Neil Patel’s methods, Ubersuggest, for this example:
Just type in the URL of your site, and the tool will show you a list of the top keyword phrases, with their positions and the volume of searches. Take note of the top keywords that are performing, as that’s where you’ll want to begin. You’ll gain more exposure by moving your article from 9th place to the second position and not from the 30th position to the 20th. Make use of these keywords to find an initial point of departure. Tools such as Keywordtool.io, Ask The Public, and Google Keyword Planner will help you identify similar keywords. It can aid in identifying competitors.

2. Identify Your Main Competitors

It would be best if you now found your top opponents. They are the most successful competitors that challenge you on Google for the keywords you want to rank for. Begin by performing a related search in Google. This will list the websites with topics similar to yours. In your search box: Is related to: [your website’s URL[your URL website The websites found in an associated search include some of those competing on the level of domains. Another method to identify domain-level competitors is to utilize Spyfu:
If you type the URL of your site into Spyfy and then click on the “Competitors” tab, then you’ll see a list of similar websites. Its software for SEO will also reveal how many websites are similar to yours and how many keywords you share in common. Then, conduct an online search for each keyword you want to target. Note down the top pages that are competing on every result page (SERP). Results Page (SERP). It’s easy to see that some websites are popping up repeatedly. Include them on your top list of competitions at the domain level. Page-level competitors are only ranked for a couple of focus keyword phrases. However, they are equally significant.