We want to present the new landing page optimization checking feature in Positionly. A properly executed on-page SEO is a foundation of good future results from search engine marketing campaigns. From now on, Positionly will provide you with a tool that will help you check if any landing page of your choice is properly optimized for the keywords you want to rank for.
How to use it
The new feature is located in the main navigation bar on your dashboard.
In order to perform your first check, simply click on the button and add the address of the web page you’d like to check, as well as the keyword you’d like your analysis to be carried out.
The application will now analyze our web page. Depending on the web page, it’s size, and structure, the analysis should be ready within a few seconds.
Once the analysis is ready, you can see a detailed report covering the following:
- Positionly Rank – the better your website optimization is, the higher the score will be. We created such a rank in order to let you easily check how well your website is prepared for SEO activities.
- Total number of issues that have occurred. Problems are categorized into three different groups depending on their importance. The breakdown consists of major problems, moderate issues, and minor issues.
When you fix the pointed issues, you can do the re-check of your web page. Set elements, or the ones that don’t need any optimization in the first place, will be blanked out.
Your web page checks will be visible in the main research view, with a glimpse of your web page’s rank, issues, keywords, and the date of the last review.
Log in to your account and check the new feature now! Feel free to share your thoughts in the comments!
The last update was on October 9, 2023.
What are the main essential characteristics of the CRO tools to optimize landing pages? CRO?
powered by AI and LinkedIn and the LinkedIn community
Design that is flexible and easy to use
Digital Marketing Manager at Kian Capital
A compact, well-optimized, and simple landing page can help to draw the attention of your target crowd quickly and improve the likelihood of getting what you want.
- Amir Talebpour
Digital Marketing Professional | Social Media Marketing | SEO | Content Marketing | Content Strategy | Driving Business Growth
Improved user experience by optimizing the landing page to offer more valuable, well-structured, and relevant content and interactions with users will result in a more enjoyable and enjoyable experience for them. Conversion improvement: LPO ensures you achieve the highest conversion rate that can be seen in the e-commerce sales or lead generation – from visitors who land on your landing page. Lower cost for customer acquisition By providing greater worth to your visitors who are targeted and optimizing the user experience, LPO also contributes to lower cost-per-click (CPC) as well as a reduction in overall cost of acquisition (CAC.
Multivariate and A/B testing
Digital Marketing Expert | AI Enthusiast | Data Analysis Accelerating client success using data-driven and result-oriented strategies
When it comes to optimizing landing pages, choosing between testing with A/B as well as Multivariate Testing is critical. A/B testing is a great option for websites with little traffic and major changes and is suitable in the case of up to 500 daily conversions. It can be used for 2-3 variations for a comprehensive test. Multivariate Testing, however needs a high volume of numbers of visitors and is used for improving existing websites. It is effective for websites with more than 1,000 monthly conversions. It also allows simultaneous testing for various elements. In short, you should use A/B for smaller traffic and large modifications; choose Multivariate for large traffic and tuning.
Analytics and insights
Digital Marketing Manager at Kian Capital
Before you launch the campaign, make sure you activate tools for reviewing pages like Google Analytics Clear, Hotjar, or Clarity for the customer’s journey and the reaction to elements on the page. You should also monitor the results throughout the campaign so that you are able to correct the issues quickly.
Heatmaps are the part that I’ve seen the majority of marketing teams don’t get. Google Analytics is indeed fantastic to provide you with the majority of information about your “numeric” side of how your site is performing however, it does not give you information on how each page is actually being used. Combining the two tools is essential to long-term success.