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New Traffic Reports On Website’s Overview

 
Product Updates • September 18, 2023
 
 

In order to meet the changes that are taking place in Google Analytics, we would like to introduce to you the new traffic reports on the website’s overview.  Due to “not provided” data, we can’t track traffic from specific keywords anymore. We found a friendly solution that should help you optimize your site even better now.

From now on,  all of the Positionly users can easily see how their page’s average position affects the overall traffic. You can see the page’s rankings as well as organic and paid traffic generated by users in one simple graph. Both types of traffic sources can be switched on/off, depending on users’ needs. To do that, use buttons that are placed in the top left corner of the “Average position” chart.

Please remember that you need to authorize your Google Analytics account within Positionly in order to see the traffic reports.  Don’t hesitate to reach out to our support team if you have any questions, concerns, or ideas.

Overview Metrics

The report begins by providing estimates for the website’s usage and engagement. You’ll see a series of bars on top of the filters, which indicate the estimated accuracy in the analysis, which is based on the dimensions of your domain as well as a sample of clickstream data for this domain and any filters you’ve applied (historical data such as location, the location, device).  
  • Visits are an estimate of the number of web page visits during the specified month.
  • Unique Visitors Unique Visitors the estimated number of the total individual users to the site in the selected month
  • Buy Conversion – estimated percent of sessions that concluded with a purchase.
  • Pages/Visits – an estimation of the number of pages (on average) an individual visits within one session on the site
  • Avg. Visit Duration – an estimation of the amount of time that is spent at the site in every visit
  • Bounce Rate Bounce Rate is an estimate of the website’s bounce rate or percentage of users who quit the site after viewing only one page
The numbers in green or red alongside the metrics represent the change in the metrics when compared to the prior month. The graph that shows the Trend below statistics shows the domain’s traffic volumes in time, which includes mobile traffic, desktop traffic, and every device. You can switch the graph between your device and the time. The chart is also able to change between the domain’s overall Trend of visits as well as pages viewed per visit, the average length of stay, or bounce rate. It is possible to view data on either a weekly, daily, or monthly basis. The historical data is displayed in the graph with dark shades, whereas forecasted data predicting the performance of the month in question is more light. Forecasts are based on the most recent month’s performance and are regularly updated. For more details regarding the forecast, including the exact traffic data included in the estimates and other specific metrics, put your cursor in the area that you would like to know more about. This graph can be used to analyze the overall trends of the company’s success with its website and seasonal trends. It helps identify spikes in traffic that are related to marketing campaigns or any other motives to investigate these graphs more thoroughly. If you turn on”Deviation Range” and then click the “Deviation range” switch, you’ll be able to look at the low and high-end values of our estimates for a particular month based on the information we have gathered.   The range of deviations is intended to indicate the degree of precision in estimates of a metric. If the content is larger, then the calculations are not as precise, but when it’s narrower, they’re more accurate. You can also enable additionally, you can allow the Growth chart that is available in this widget. Three different period modes are available for you to choose from: Month Over Month, Year Over Year, as well as Quarter Over Quarter. This feature makes it simple to compare changes to the previous period for every measurement and device. In addition, Trend widgets provide daily and weekly statistics to evaluate the effect of your competitors’ marketing strategies or information. The daily data are available for the past three months, and weekly data for the past year. Download any graph from the widgets for Trend in the form of a CSV, PNG, or Google Sheets by clicking the “Export” button. Then, you’ll see an indicator that displays the top pages of the domain, total Pages, as well as the Top Subfolders and the Top Subdomains. You can switch between any one of the charts simply by navigating to the chart you wish to examine. There is also another chart, the Traffic Share graph, that provides a breakdown of the percent of web traffic on desktops as compared to. Smartphones.
  • Top pages: These are the five most popular pages on the website, based on estimates of unique pageviews and visitors in the last month.
  • The Top SubfoldersThese are five of the most popular subfolders of the website that were analyzed with respect to traffic shares. The table also lists the expected number of unique visitors as well as pageviews on all the pages in the subfolder.
  • Top subdomainsThese are the top five popular subdomains on websites according to estimated traffic. This table displays each subdomain’s total traffic as well as how much of it comes from desktops versus smartphones (color-coded to match the traffic share graph.)
Then, you’ll see a traffic channels chart that provides a breakdown of the percentage of the traffic that comes from eight different source types D: direct, Referral, Organic Search, Pay-per-click Search, Organic Social, Paid Social, Email, and Display ads. If you’re an trends user, you are also able to look at this data in two ways, either by type or by period. Here’s a brief explanation of the traffic sources each signifies.  
  • Direct access to a domain through URLs that are entered into the search bar in a browser, as well as saved bookmarks or links that are not part of the web browser (such as PDFs and Microsoft Word documents).
  • Referral is the flow of traffic to a domain through a hyperlink on a different environment (as it’s not a Social Media domain).
  • Organic search means that you can get traffic to a site directly via organic results in a SERP generated by the search engine, such as Google, Bing, DuckDuckGo, or others.
  • Search engine optimization traffic to a site generated by PLA, text local, or other type of paid advertising in a SERP generated by the search engine, such as Google, Bing, DuckDuckGo, etc.
  • Social media organic traffic – traffic to a website via the links on social media sites such as Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
  • Social media paid traffic to a domain via advertisements that are paid on social media websites such as Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
  • Email traffic to domains using email services like Gmail, Yahoo, iCloud, or domains with Corporate email addresses.
  • Ads for display traffic that is directed to a website via the use of a video or display ad su