In order to meet the changes that are taking place in Google Analytics, we would like to introduce to you the new traffic reports on the website’s overview. Due to “not provided” data, we can’t track traffic from specific keywords anymore. We found a friendly solution that should help you optimize your site even better now.
From now on, all of the Positionly users can easily see how their page’s average position affects the overall traffic. You can see the page’s rankings as well as organic and paid traffic generated by users in one simple graph. Both types of traffic sources can be switched on/off, depending on users’ needs. To do that, use buttons that are placed in the top left corner of the “Average position” chart.
Please remember that you need to authorize your Google Analytics account within Positionly in order to see the traffic reports. Don’t hesitate to reach out to our support team if you have any questions, concerns, or ideas.
Overview MetricsThe report begins by providing estimates for the website’s usage and engagement. You’ll see a series of bars on top of the filters, which indicate the estimated accuracy in the analysis, which is based on the dimensions of your domain as well as a sample of clickstream data for this domain and any filters you’ve applied (historical data such as location, the location, device).
- Visits are an estimate of the number of web page visits during the specified month.
- Unique Visitors Unique Visitors the estimated number of the total individual users to the site in the selected month
- Buy Conversion – estimated percent of sessions that concluded with a purchase.
- Pages/Visits – an estimation of the number of pages (on average) an individual visits within one session on the site
- Avg. Visit Duration – an estimation of the amount of time that is spent at the site in every visit
- Bounce Rate Bounce Rate is an estimate of the website’s bounce rate or percentage of users who quit the site after viewing only one page
- Top pages: These are the five most popular pages on the website, based on estimates of unique pageviews and visitors in the last month.
- The Top SubfoldersThese are five of the most popular subfolders of the website that were analyzed with respect to traffic shares. The table also lists the expected number of unique visitors as well as pageviews on all the pages in the subfolder.
- Top subdomainsThese are the top five popular subdomains on websites according to estimated traffic. This table displays each subdomain’s total traffic as well as how much of it comes from desktops versus smartphones (color-coded to match the traffic share graph.)
- Direct access to a domain through URLs that are entered into the search bar in a browser, as well as saved bookmarks or links that are not part of the web browser (such as PDFs and Microsoft Word documents).
- Referral is the flow of traffic to a domain through a hyperlink on a different environment (as it’s not a Social Media domain).
- Organic search means that you can get traffic to a site directly via organic results in a SERP generated by the search engine, such as Google, Bing, DuckDuckGo, or others.
- Search engine optimization traffic to a site generated by PLA, text local, or other type of paid advertising in a SERP generated by the search engine, such as Google, Bing, DuckDuckGo, etc.
- Social media organic traffic – traffic to a website via the links on social media sites such as Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
- Social media paid traffic to a domain via advertisements that are paid on social media websites such as Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
- Email traffic to domains using email services like Gmail, Yahoo, iCloud, or domains with Corporate email addresses.
- Ads for display traffic that is directed to a website via the use of a video or display ad su