How to Perform Your First SEO Audit: Indexing Overview

  Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform…

SEO Trends: What Does SEO in 2017 Look Like?

The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the sky is not falling anytime…

5 Tips to Beat The SEO Waiting Game and See Faster Results

SEO strategy is a long-term plan aimed at getting your website in front of the maximum number of eyeballs, driving relevant traffic and generating sales. As with any other business strategy, SEO plans also need to be viewed as an ongoing effort that yields significant ROI if you stick to…

Everything You Need to Know About Meta Descriptions

What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported…

Significant Changes to SERPs: Have You Noticed Them?

The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes…

How to Boost Conversions With Content Upgrades and Opt-ins

E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line…

Multiple Google Analytics Connections

  Today we’ve released an update to the Google Analytics Integration feature. From now on, you can connect Positionly to more than one Google Analytics account.The new feature is available in the “Website Settings” section.The feature is also available from the “Google Analytics” section. What Are Multiple Google Analytics Connections?…

Yandex – The new search engine you can track your position

Today we’ve added Yandex to the search engines list that you can track your position in. The new search engine is available to choose in the Manage engines tab in the Website settings section. What is Yandex? Yandex is a Russian multinational IT company that specializes in internet-related services and…

Forget About Backlinks – Proper Approach to Link Building

Link building is a part of every SEO strategy. As SEO has changed over time, so have link building methods. The ways professionals scored backlinks 2 years ago became outdated, as new search engine algorithms were introduced. In old SEO days, scoring backlinks was relatively easy. It was about scoring as…

3 Things To Consider When Writing Title Tags

When doing SEO work for my clients, there are a lot of things that I have to consider that may never cross their minds. One of the big ones is the META data that goes into the code at the “back end” of a website.  The days when most people…

Backlink Profile Analysis: What You Need To Know

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Positionly’s blog. But we’ve got more to say; so we’re finishing what…

Advantages And Disadvantages Of Full Time Blogging

The Rollercoaster of Full-time Blogging: Highs and Lows Explored Imagine navigating through the vast digital sea, where your words become your vessel, and your thoughts, the wind pushing the sails. Welcome aboard the ship of full-time blogging, a journey that promises the treasure of freedom, creativity, and perhaps financial prosperity.…

Google Tag Manager Vs Google Analytics

Google Tag Manager Vs Google Analytics: Navigating the Digital Analytics Duel In the pulsating heart of digital marketing, Google Tag Manager and Google Analytics stand tall as two titans, each offering a unique suite of features to bolster your online strategies. As businesses spring toward digitization, understanding the nuanced distinctions…

What Can You Do To Make A Headline More Compelling

Crafting the Irresistible: How to Forge Compelling Headlines that Captivate Audiences Introduction In the boundless realm of digital content, your headline stands as the vigilant gatekeeper, tasked with luring readers into the enriched worlds spun within your articles. A compelling headline doesn’t merely aim to grab attention; it seeks to…

SEO Guide for Beginners

Introduction: The Vitality of SEO in the Digital Realm In the burgeoning landscape of the digital world, understanding and harnessing the power of Search Engine Optimization (SEO) has become an imperative skill for anyone looking to establish a potent online presence. SEO, a multifaceted domain, extends beyond mere keywords and…

Best Keyword Research Tools for SEO

In the swiftly evolving digital landscape, understanding the art and science behind SEO has become an indispensable skill for businesses and marketers. Engaging in effective SEO strategies is not just about optimizing your website but commencing with a critical step – Keyword Research. The best keyword research tools for SEO…

9 Best WordPress SEO Plugins and Tools That You Should Use

Navigating through the ocean of WordPress SEO plugins and tools can be a daunting task for website owners. The pivotal role of SEO in improving the visibility of your site necessitates employing the optimal tools. This article is poised to detail the 9 best WordPress SEO plugins and tools that…

How To Choose The Best Blogging Platform

Introduction to Blogging Platforms Have you ever thought of sharing your thoughts, experiences, and expertise with the world but felt stuck right at the step where you pick the platform to voice your words? You're not alone! Many aspiring bloggers face the initial hiccup of choosing the most fitting platform…

Best Rank Tracker Tools For Serp Keyword Tracking

Have you ever wondered how your website’s keywords perform on search engines? If you're reading this, you probably understand that keyword tracking is the beacon that guides your SEO strategy to successful shores. Today, let’s dive deep into the ocean of rank tracker tools, uncovering their significance and exploring some…