When starting a new e-commerce business, one of the most important decisions you have to make is choosing the right web hosting service provider and a domain name. Many people do not know about the significance of domain names and web hosting related to search engine optimization. Your online business can bbenefitfrom search engine organic traffic by devising a sound e-commerce SEO strategy for the domain name and web hosting.
In this article, I’ll explain how domain name and web hosting aaffectyour search engine traffic and give you some easy but effective tips to choose the right domain name and web hosting to enhance your search engine traffic.
Choosing the right domain name for your e-commerce business impacts your website’s success in nearly every area, iincludingSocial Media Marketing (SMM) and Search Engine Optimization (SEO). If you want to maximize search engine-referred traffic, you should keep the following elements in mind:
1. Uniformity builds the trust
If your domain name is the ame wasyour company’s official name, it builds a needful uniformity across all the places your business exists, both online and offline. It’s reinforcing your brand’s weight. Moreover, it will be easy for users to integrate your name with their memory. So, the chief idea is to select a short and relevant name that goes with the persona of your business.
2. Keyword in the domain name and search rank
If you want to reach out to more people with your business, then aetter search engine visibility is the bottom line with the requirement. Consequently, for better search engine visibility, you need to choose a name that includes relevant keywords.
For example, if you sell only electronic items, your domain name should contain that word for adding the required purpose of your name and your business’s type.
3. Lead generation – Make every place local
You may be thinking, what’s the role of the domain name in lead generation? Simply, it’s the trust that turns a user into a potential lead, and people trust what is known to them. On the Web, everything is multinational. So, along with a “.com” domain, you need to register your business with other high-valued fields like “.au” or “.co.uk” to reach the people of those nations where these domain names are trusted.
4. Some additional tips for choosing the right domain
- Always choose an easy-to-remember domain name. According to Ashley Friedlein (CEO and Co-founder of Econsultancy), “Brand is the sum total of how someone perceives a particular organization.” If you want a lasting influence on how people perceive you, you should choose the easy-to-remember domain.
- Your domain name should be easy to spell. Make sure that it doesn’t contain misspelled words. If possible, you should avoid intentional misspellings and hyphens.
- Try to keep your domain name short; 1 or 2 words are ideal. On average, the top 100,000 websites have nine characters in their domain names.
- It would be best if you chose a unique and distinctive domain name for your business.
Web hosting service provider
After selecting the right domain name, choosing a suitable web hosting is the next big challenge for your e-Commerce venture, as it will be the sole engine to keep you alive on the Web. Web hosting also impacts the search engine ranking of your website. In addition to improper on-page factors, web hosting issues can affect search engine rankings, too. Further, it’s already proven that there is a measurable amount of impact of e-commerce hosting on online sales, and it’s true for every web store out there on the Web.
Whether it’s a dedicated hosting server, windows or Linux VPS hosting server, or a shared hosting server, for meeting the e-Commerce web hosting standard, each of them should possess a typical set of features to maintain the expected performance level required for your e-Commerce website.
The following list of features can surely be the guide for you to choose the most suitable Web hosting for your business demands.
5. Server Uptime
It’s a no-brainer. Staying afloat on the Web for 24×7 is the bottom line with the requirement. For every single moment, if your e-commerce site is not accessible to your users, then the very purpose of your business is defeated. The typical industry standard of server uptime is 99.99%.
6. Page loading speed and the necessity of a content delivery network
According to Kissmetrics, a delay of 1 second in page response can result in a 7% reduction in conversions. You can also lose up to 40% of your customers if it’s more than 2 seconds.
The RAM and the bandwidth of your web hosting decide this important factor of your e-commerce. Here, abundant resources of an expensive dedicated server can kill the whole issue. Still, for small and medium-scale businesses, Windows and Linux virtual servers can be a cheaper solution.
It’s also a fact that changing web hosting location directly affects site performance due to the distance of the Geolocations between your hosting server and your users. Most of the existing web hosting service providers now leverage the distributive power of content delivery networks, which are networks of web servers scattered over different Geolocations on this planet, to hunt down this unavoidable evil.
7. Security with a Versatile Payment System
Only a successful shopping experience can bring a customer back to an e-Commerce website, and without the integration of versatile payment gateways, it’s impossible to achieve. Moreover, you need to analyze your e-commerce site’s payment gateway server security to build trust with your customers. Admittedly, you will have to employ a serious security standard to protect vital information like credit card details, user’s login details, and purchasing histories.
If you want to enhance your search engine ranking, you must work on da omain name and web hosting service provider. The above-mentioned steps will definitely help you to find the ideal domain name and web hosting service provider for your business. Changing a domain name is difficult for an established company. However, if you are still at the initial planning stage of your business, you should keep aabove-mentionedpoints in mind while choosing the domain name.