Google Penguin algorithm updates aim to decrease search engine rankings of websites that use forbidden link-building techniques. The newest update was released on 17th of October. It’s the 6th refresh of the algorithm so far. It focuses on spammy backlink profiles, and based on the official source – it affected less than 1% of US search queries.
You can read more about Google Penguin updates and how to avoid potential penalties here.
- Penguin 1.0 published on April 24, 2012 – 3.1% of search queries affected
- Penguin 1.1 posted on May 26, 2012 – 0.1% of search queries affected
- Penguin 1.2 posted on October 5, 2012 – 0.3% of search queries affected
- Penguin 2.0 posted on May 22, 2013 – 2.3% of search queries affected
- Penguin 2.1 published on Oct. 4, 2013 – 1% of search queries affected
- Penguin 3.0 posted on October 17, 2014 – 1% of search queries affected
Penguin Update 3.0 Analysis
We decided to take a closer look at the latest update. We tried to compare its influence on SERPs in several different markets. We also analyzed the backlink profiles of the affected websites for the purpose of finding a correlation to ranking fluctuations.
The study was conducted from 17th – 25th of October. The following results are based on the analysis of 9768 websites that were affected by an update during that period.
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<div style="clear: both;"><a href="https://positionly.com/infographics/google-penguin-3-0-infographic"><img title="Google Penguin 3.0 Analysis - Infographic" src="https://positionly.com/infographics/google-penguin-3-0-infographic/images/google-penguin-3-0-infographic.png" alt="Google Penguin 3.0 Analysis - Infographic" border="0" /></a></div> <div>Source: <a href="https://positionly.com">Positionly</a></div>
If you have any questions about the study, feel free to share them below in the comments section.