More than 100-hours of video are uploaded to YouTube each minute. A year ago the figure was 72-hours each minute, and two years ago it was 24-hours of video every minute. These statistics illustrate the difficulty faced in using YouTube for marketing purposes, but they should not discourage you. When approached correctly and purposefully, YouTube… Read more »
Posts Categorized: SEO
A Guide to White Hat SEO Techniques
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SEO
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In this brave new world of content and post Google algorithm changes such as Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that the search giants will… Read more »
5 Critical Uses of Rank Tracking In the Age of Not Provided
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SEO
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Introduction When Google turned on encrypted secure search for all users of Google.com, regardless of whether they were logged into a Google product or not, SEO’s all around the world threw their hands up in frustration. No longer would valuable keyword referral data be available in their Google Analytics. “How are we supposed to tell… Read more »
Linking Affinity: An In-depth Discussion on Co-citation and Co-occurrence
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SEO
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Ever since Google began engineering algorithms to constantly fine-tune its massive search index, specialists on search engine optimization, web design, and content marketing have been at the mercy of every update or a new system altogether. This is not exactly a bad thing. If, for anything, the regular changes implemented by Google kept the aforementioned… Read more »
Google Algorithms and What They Mean to Your Website
Whether you’re new to SEO or you’ve been there long enough to master its every nook and cranny, there’s a perennial search phenomenon spearheaded by Google that you should always look out for. These are the developments and updates that come in the form of search algorithms, the step-by-step procedure and calculation employed by Google… Read more »
Adapting to Survive the (Not Provided) Google Evolution
If you’ve been living under a rock for the past couple of weeks, you missed out on all the hysteria that has happened in the search marketing industry thanks to Google’s decision to make all their search queries encrypted.
SEO and E-commerce – 4 Tips to Make Your Business More Google-Friendly
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SEO
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Almost everybody uses search engines like Google when looking for products and services. Search engines are one of the most important mediums to get highly targeted traffic and make your store findable on the Internet. E-commerce, as an online-based business, should care more about SEO. Besides the fact that search engines are a natural place… Read more »
Rehabilitating SEO: Why Are So Many Internet Marketers Hesitant To Use The SEO Label?
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SEO
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Search engine optimisation was once the most talked about tool in internet marketing, but in recent years it has become something of a dirty word in the industry. The proliferation of ‘black hat’ or ‘grey hat’ techniques combined with poor quality has served to sully SEO to the point where the word itself now has… Read more »
