In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google.
What is Robot.txt? Robot Exclusion Standard or Robot Exclusion Protocol provides information to search engine spiders on the directories that have to be skipped or disallowed in your website. Robots.txt protocol is as important as site structure, site content, search engine friendliness and Meta descriptions.
Doing business in a mobile world Mobile business isn’t something that is becoming more important. That’s like saying that a storm is coming when it’s already started to rain. Mobile is that storm, and it’s already here. How design affects mobile SEO You might not be worried too much about your website’s design when it… Read more »
Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in the rankings wasn’t so crowded…. Read more »
Social Media, not mentioning it’s influence on marketing strategies, plays a significant role in the modern SEO strategy. Google+, as a part of Google’s ecosystem and one of the key players on the social media market out there, in terms of SEO plays a much bigger role than a simple social media platform.
When you think about internet marketing methods, you often are overwhelmed with terms, methodologies, do’s and don’ts, and the steps that must be taken in order to build a brand online.
Link building is a part of every SEO strategy. As SEO has changed over time, so have link building methods. The ways professionals scored backlinks 2 years ago became outdated, as new search engine algorithms were introduced.
Content marketing in the always changing and fast-paced world is a sure investment and indispensable element of any inbound marketing strategy.
