The Top 4 Opportunities to Leverage SEO & Social Media

Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become…

SEO and Content Marketing: How To Find The Perfect Balance Between Both

As a marketer or business owner, it’s not enough to just specialize in one area of online marketing anymore. If you do, you may run into problems. Content marketers are often guilty of creating content to please readers at the expense of neglecting search engines, while SEOs can be found…

How to Perform Your First SEO Audit: Content Overview

So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate the overall health…

Why SEO Will Grow Your Business

As a small business or startup looking to gain traction, you know you need some internet exposure. But between refilling the coffeemaker, answering support calls, and improving your product, you haven’t figured out where to start. You want to get more people gabbing (and buying!), but don’t know how. You…

Semantic SEO: Improve your E-commerce Cross-Selling Tactics

SEO becomes Search Entity Optimization. The change from optimization for search engines to search entities has been one of the most powerful, yet unnoticed changes. Search Entity Optimization is synonymous with “semantic SEO” and smart SEO and e-commerce experts have already started using it to their advantage. In this article, I…

SEO: A game of snakes and ladders

The internet, SEO and digital marketing have given businesses all the tools they need to get big fast – if those tools are used correctly. As much as modern businesses can climb ladders quicker than before thanks to the internet, they can also just as quickly slide down the snakes…

SEO and E-commerce – 4 Tips to Make Your Business More Google-Friendly

Almost everybody uses search engines like Google when looking for products and services. Search engines are one of the most important mediums to get highly targeted traffic and make your store findable on the Internet. E-commerce, as an online-based business, should care more about SEO. Besides the fact that search…

A Beginner’s Guide to Rich Snippets

Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved:…

Page Load Speed: 15 Ways to Boost SEO

Over the course of the past few years, most of Google’s updates to its search ranking algorithm have been aimed at providing better user experience to website users. Excellent user experience not only helps increase conversion once visitors come to your website, but it also boosts your search engine ranking…

3 Search Ranking Factors that will define your Success in 2016

Beginning of the year is the time when marketers start building their action plans for the year. As marketers’ time is always limited, you need to make sure you have chosen the right methods to stay ahead of competitors and be on the edge of what marketers consider trendy. We…

On-Page Optimization Checklist: A Foolproof Guide To Optimizing Your Content

So, you’re doing your best to make sure all your content is perfectly optimized for search engines, but you’re not sure if you’re doing all the right things. Does that sound about right? Google’s algorithms rely on 200 unique signals to rank content. Trying to cater to each and every…

6 Easy Tips for Better Mobile SEO

A recent study commissioned by Google and carried out by researchers at Nielsen found that consumers spend more than 15 hours per week searching using a mobile device. It was further found that smartphone users tend to begin researching products via a search engine, rather than by going directly to…

My Greatest Link Building Triumph of 2013

I got asked by an online buddy of mine what my biggest link building success of 2013 was - at first I thought, I’m not that successful at link building these days - but then it dawned on me: 2013 was awesome in retrospective. I have built links on autopilot…

How to Make a Surefire Link Building Method Even Better

It’s one of the most surefire ways to build links: just get enough experts to take part in a group interview. They will share the post to their respective audiences and the links will follow the social media success. Can you simplify that process? How can you ensure the support…

How to Measure SEO: KPI of Organic Search

SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part…

Ka-ching: 4 Rich Snippets That Can Increase Your Click-Through Rate

When it comes to search engine results pages, rich snippets are an often underutilized but highly effective means of generating a high click-through rate and getting people interested and excited about your site. After all, when you first search something on Google, the first results are often times the ones…

Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper?

Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other…

Why should you focus on internal linking?

It’s not a secret that content is the king when it comes to Search Engine Optimization (SEO). Every blogger knows that well when creating high-quality content, to seduce both search engines and visitors. However, content alone is not enough. Internal linking is here to support your SEO by driving traffic…

Sustainable SEO – How to Build a Healthy Link Profile

The use of back linking has taken a battering lately, what with Matt Cutts’ now famous blog post on the use of guest posting strictly for SEO, which states in no uncertain terms that this is no longer acceptable. This is of course due to the sheer amount of abuse…

A Comprehensive Guide to Bing Marketing

When it comes to search engine marketing, people almost always talk about Google. If you do simple searches for guide to Google and guide to Bing, you will find a staggering difference of 3.7 million results vs. 38 thousand results.  While most businesses get the majority of their search traffic…