Being on higher ground often gives us an amazing view, and while the road up was quite a challenge, it all pays off in the end. Converting this into SEO language, standing on the higher ground means having a better overall look at the data, that affects your results.
While analyzing SEO effectiveness, you should have in mind the similar view from above. In our blog post about measuring SEO, we specified what parameters we should focus on to improve our overall SEO efforts and become successful. Website positions in search engines are one of the most important factors which helps us analyze your SEO performance in a holistic approach.
Monitoring website rank in search engines – the advantages
1. Knowing your website’s positions for keywords
The first point is quite obvious – you’ll have the ability to observe what the impact is of your strategy and activities on your position in search engines, like Google, Bing or Yahoo. Looking at your ups and downs for specific (hopefully top-converting) keywords is a cool thing. A visual graph makes this process even more enjoyable. This sole piece of information about a website’s rank is not the point as to why this parameter is used.
2. Knowing the amount of traffic from each of the keyword’s positions in search engines
The second important factor is analyzing incoming traffic from non-branded keywords. Gaining new visitors from such a source is the main point of SEO. We can monitor this parameter by using any online analytic tool, such as Google Analytics. Adding a keyword rank in search engines provides us with additional information about the gains of inbound traffic and how it is affected by these positions. Where’s the value in it? Knowing your website’s positions shows you if your recent activities and overall strategy are going in the right direction. You also have the possibility to observe, if inbound traffic is changing too. If it’s increasing, this clearly shows that there’s profit being made from your efforts of gaining higher positions. Having the right data give us the ability not only to analyze, but also to correctly estimate the efforts needed in predicting the expected results of your SEO.
3. Analyzing conversions in relation to website’s rank in search engines
The most important factor that we should always have in mind are conversions. Every business whose marketing activities have a place online, know that more conversions means more sales and more revenue. Building sustainable purchase funnels is essential. This also means taking care of your top performing non-branded keywords. With this additional data about their rank in search engines, we could estimate if gaining higher positions for your website and receiving more traffic would turn into more sales and revenue. Although gaining a higher website rank on the search engines results page could affect your conversion rates, getting more clicks for specific keywords means more traffic. This could slightly lower your conversion rates, but in most situations the volume of sales is increasing.
4. Getting better brand awareness in search engines results page
Sales are crucial, but we must also look after the users, who just started doing the research about your kind of products. Working on improving your website’s rank in search engines means you’re becoming more visible in search engines. The better your website’s position is, the greater the share of clicks you will get. With more incoming organic traffic, the more people there are that will be familiar with your offer. Needless to say, that being higher in search engines also means being one step ahead before your competitors.
5. The “Not provided” issue – knowing the source of your traffic
For an additional profit, you will have a backup of your keyword’s performance, keeping in mind that more and more data about organic traffic is being shown as “not provided” by Google Analytics. The amount of hidden statistics without a doubt will rise in the future. Monitoring your keywords with dedicated SEO Tools, despite knowing their rank in search engines, will keep you informed about where your clients are coming from.
6. Website rank and SEO effectiveness
While your website’s rank in search engines matters, this should not be the most important aspect of your positioning strategy. Remember – focus on the big picture. The keyword’s rank in Google or Bing is only one of the elements needed in our analysis. Without other factors, like the amount of traffic and conversions, we are blindfolded. It’s crucial to analyze provided data in correlation. With that, there’s a short path to getting more from your SEO efforts and money invested.
