5 Ways to Make More Money on YouTube

There’s lots of money to be made on YouTube if you take the right steps. While Google Adsense is definitely a great starting point, there are other ways to diversify the way you monetize your YouTube channel. In this article we’ll go over the ways you can make money from…

Improve your Real Estate Social Media Strategy in 7 Days

The good news: Most home buyers still need the help of a real estate agent to buy a home. The not so good news: Unless you’re selling a home to your grandma, everyone starts online. Gone are the days when yard signs attracted potential buyers to your open house. That…

6 Ways to Increase Traffic to Your Website with Social Media Monitoring Tool

If you’re not already using social media to boost your web traffic you’re missing out on 2.5 billion potential consumers. The sheer scope of social media users means that social media is not only useful for boosting web traffic but essential. Every (successful) business-to-consumer facing company and many business-to-business facing companies…

A Few Smart Tricks that Will Get You More Views on YouTube

According to Emarketer’s report, only 9% of small companies invest their time and effort in YouTube marketing strategies. Not much, right? Recording videos might be demanding, but… YouTube has over a billion users–almost a third of all people on the Internet–and everyday, people watch hundreds of millions of hours of…

Instagram for Your Business: 11 Tips for More Engagement

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about…

Social Media Management: Examples and Tips

Social media marketing. You know the basics. Make a Facebook page, tweet, snap a pic for Instagram. Boom. Done. And you understand the benefits of a dedicated place for customers to interact with your brand. So, why would you need to worry about social media management? What is it anyway?…

The Definitive Facebook Image Sizes and Dimensions Guide

What’s the biggest social media platform? We all know that; it’s Facebook! As of the second quarter of 2018, Facebook reached the number of 2.23 billion monthly active users. The community is growing by the day, and the opportunities for businesses to promote themselves on Facebook grow as well. When you start…

The Evolution of Instagram & YouTube Fitness Influencers

The hottest and most coveted job in 2018 is a job that did not exist five years ago. Throughout social media, the term “influencer” seems hard to ignore. For one thing, if someone’s an influencer, they probably are not exactly shy about it. Influencers are ordinary people who have become…

Social Media Marketing for Travel Agents (+20 Examples & Tips)

Travel agencies are dead, long live social media. No one uses travel agencies to book trips anymore, right? Why would you when you can book your own plane tickets, rental cars, and Airbnb flats online? Why would you when Instagram and Pinterest tell you where to go? But what if…

How to Use Reddit to Drive Traffic to Your Site

What’s Reddit? It is a multilingual social news platform founded 11 years ago on June 23, 2005 in Medford, Massachusetts, by Steve Huffman, the current CEO, and Alexis Ohanian, the executive chairman. The Reddit community has the potential to drive a huge amount of traffic to your website and become…

8 Hotel Social Media Marketing Strategies and Tips

When a traveler goes online to book a hotel, do they go to your website? Or do they visit sites like Booking.com or Airbnb? How do you position your hotel and website as desirable destinations? Well, the only way a guest visits your site directly is when they recognize your…

7 Tips on How to Use Social Media for Market Research

Market research in social media is the process of gathering quantitative and/or qualitative data from social media platforms to understand social, consumer, or market trends. There are a variety of different methods, tools, and tips you can use to uncover market insights on social media, which we’ll cover in this…

Boolean Search Operators for Social Media Monitoring

Boolean search operators – what are they? Boolean search operators are terms that users can use within a keyword query to adjust their queries for more relevant results. With Unamo Social, we use a variety of boolean search operators for our users to acquire the most accurate data possible without having to…

Social Media Monitoring vs. Social Listening

Social media monitoring means tuning in everyday and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; it has unlimited space that holds…

Understanding Sentiment Analysis in Social Media Monitoring

When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece…