- 36% decrease in body shaming comments on Twitter
- 63% increase in sales
- 168,000 mentions with the hashtag in a year
- Has a higher ROI
- Gives immediate and/or historical data
- Product research
- Product launches
- Behavioral insights on target consumers
- Customer service
- Defining buyer personasReturns results from independent environments
Establish Goals
Every social media market research campaign has to have a clear goal in mind:- Do you want to conduct market research on your brand, products, online consumer behavior, consumer insights, customer service, or competitor insights?
- Do you want qualitative or quantitative data or both?
- If so, what measurements will help you define this?
- What social media channels do you want to mine data from?