Strategic Governance and Data ManagementHowever, social media marketing on a strategic level includes governance and management of the marketing campaigns. So, as said earlier, you cannot enjoy the full advantages of the social media marketing without formulating a strategy. This strategy should be a summary of each and everything you plan on doing and hope to achieve in the social media. The strategy serves as your guide to make sure that you know the direction you are moving towards, whether you are succeeding or failing in your marketing efforts. Having a specific and detailed strategy will be more effective than having a broad, lofty strategy, which will limit your chances to reach your target.
Social Media Monitoring ToolsBefore we proceed further to the steps to create a social media marketing strategy, lets us first look at the social media monitoring tools like Unamo Social Media Monitoring. The social media monitoring tools enable one to extract information from various social media sites to determine the popularity of a brand or business. In other words, this is the best way to caliber the success of the social media marketing strategy.
How to Create a Social Media Marketing Strategy?Create a social media marketing goal that is aligned with the business objective. Set your objectives clear and precise of what you want to achieve, because if you don’t do that, then you will not have any way to measure your success or failure. Remember that the goals you set have to be specific, time-bound, relevant, measurable and also attainable. Track meaningful metrics; you have to know that while vanity metrics like retweets, likes and others can be good, they won’t be helpful for the business. Instead, you should be focused on lead generation, conversion rate, and web referrals. Learn as many things as you can about your audience. Knowing your audience and what they like, what they would like to see will enable you to create content that they end up liking, commenting and even sharing. This will also increase the conversion rate and will transform your followers into customers of your business or service. We know this sounds hectic, but if you don’t have time for this, some of the agencies like Traffic Radius can help you go about this process and reach your social media marketing goals. Next, it is important that while gathering this kind of data does not make assumptions get the real world data, or your marketing strategy won’t be a success. Here is where social media monitoring will come to your aid. You can use social media analytics to learn more about your followers, who they are, what language they speak, where they reside and moreover how they interact with your business brand. This information will guide you to refine your marketing strategies and assure better performance for your set objectives. Make thorough research of your competition.
Competitor AnalysisWith the rapid revolution of the internet, we have today, chances are a large percent of your competitors are already on the internet. In this case, you have to conduct what we so call competitive analysis. This will help you know more about your competitors, what they are good at and their weaknesses too which will enable you to continue shaping your strategies for success. Competitive analysis will also enable you to spot the opportunities of where to put more strength in order to beat your competitors. For instance, your competitor maybe very good on Facebook but bad on Twitter, then you will know where to focus your efforts. Always remember to put more energy and focus where the audience is underserved.
Social Media AuditingConduct social media auditing; the way you do this if you have already used social media monitoring tools, you should sit back and answer these questions.
- Is everything employed working? If not then what’s working and what’s not
- What kind of audience is connecting with you on social media
- Where across the social media platforms are your target market found
- How does the social media presence of your competitors compare to yours
Get InspiredWell, in no way this means to copy what others are doing, but you should look for businesses doing well on the social media platforms. This will inspire you and give you the motivation to champion your strategies and become more like them. It will also show you the possibilities of achievement one can have if one formulates good marketing strategies on social media and hit the goals set. You can also visit places like Facebook business success stories to learn how others made it all the way up. You can design a social media content calendar. The best way to engage with your customers is by creating quality and relevant content. This will enable them to read and share their view on your contents. This engagement is what will benefit your strategies, not only that but by engaging with your customers, you increase the conversion rate. Note that, you should not only post a leave but also make sure you answer reply to the comments of your followers. This is what we mean by engagement. In your posting calendar, you should also plan on what to share and when to share. This will also include the pictures to post and videos to share. Not only will that help in planning what to post, but will also help the spacing between multiple posts. In your calendar, you should also know what is the best time to post your content, the time when your followers are active. Also, 80% of your content should be based on educating your clients and only 20% should be for promotion. Try this rule; it’s known as the social media rule of thirds:
- One-third of your social media content should focus on promoting your brand, convert followers and profit generation
- One-third of your social media content should have ideas and success stories from different like-minded people and other businesses
- One-third of your social media content should look for interactive purposes with your audience
Measure Your Success with Social Media Monitoring ToolsUse the social media monitoring tools to see the movement of your social visitors to your website. You will also find out which kind of posts drive more traffic to your site, which will enable you to understand the kind of posts your audience prefers. The process of evaluating your strategy is not a one-time thing; rather it’s a routine. Re-evaluate, then test and do it all again; this one is a continuous process. Once you do this make use of the gathered information to test different contents, marketing strategies and campaigns. This will enable you to find out what works and what doesn’t work. Another way to find out what works in your strategies is to conduct surveys. Ask your e-mail list, your social media followers, and the website visitors if their queries are being addressed in your social media accounts as you assumed. Make sure that you use their replies to reform your strategies to suit their needs. Note that in social media networks things change fast, new networks emerge while others undergo significant demographic changes. This means that you should frequently go through your strategies and adjust when necessary. This will also enable you to analyze yourself if you are still on track or out of track. After looking at the tips on how to create a social media marketing strategy, now lets briefly pass through the social media monitoring tools. This will enlighten you on creating the social media marketing strategy with social media monitoring tools.
Social Media Monitoring ToolsIt’s vital to understand the necessary tools provided by each social media platform to increase the possibility of reaching your potential customers. Not only that but also to increase the conversion rate of followers to customers.
- Google Alerts – This tool can be used to monitor brand mentioned on the internet.
- Twitter Advanced Search – This tool will enable you to know all the tweets that are talking about your brand or business.
- Facebook Search – This is another tool for monitoring your brand or business, specifically on Facebook.
- Unamo Social Media Monitoring – This tool allows you to track all social media interactions related to your brand, product, or topic of interest.
What to Consider Before Leveraging Social Media Monitoring Tools?Things to consider before employing social media monitoring tools include the following:
- Formulate a plan for your social media monitoring.
- Set goals you want to achieve with social media monitoring.
- Select a social media monitoring tool that will suit both your needs as well as your budget.
- Start with the free trials before actually paying for the tools.
- Beware of your limits.
- Select your keywords carefully.