Fiverr Users Statistics: How Many People Use Fiverr In 2023

 
Stats • December 12, 2023
 
Fiverr has completely revolutionized the way businesses are done online. Fiverr has grown rapidly since its launch in 2010. The company is now the second-largest freelance marketplace in the entire world, with revenues of $337.4 million in 2022. It’s not bad at all. Fiverr is popular because it offers a wide range of services, including:
  • Buy Tickets Online
  • User-friendly…
Platform that allows clients to access a variety of high-quality freelancing services easily. You can find the ideal Freelancer to complete almost any online task within minutes. The online world is moving fast. Fiverr has been a huge success, but there are still many challenges ahead… This blog will examine the most recent stats on Fiverr and predict what the future may hold for this popular marketplace.

Key Fiverr Stats

Fiverr is almost a household word in the Freelance world and business. Here are some key Fiverr stats you should know: Fiverr is the world’s most popular freelance marketplace, with 4.3 million buyers using it each year Fiverr has a huge 27,1% conversion rate from visitor to lead, with more than 1 in 4 users buying on the Platform Now, 739 workers are working in the marketplace. Fiverr was launched in 2010 with only eight categories of services. There are now over 600 service categories Fiverr’s latest addition to its marketplace is “AI Services.” Fiverr’s revenue in 2022 was 337.4 million, with an increase of 13.3% from year to year. Fiverr has reached $1 million in gross merchandise value in just one year. 21.67% of Fiverr traffic comes from the US, and 53.14 of Fiverr revenue is generated by US customers 19.6% of traffic is derived from search engines, while 6.8% of traffic is derived from social media platforms Fiverr’s Net Promoter score is 79 out of 100. This indicates that Fiverr users are likely to recommend the Platform. Fiverr has a stronghold in the freelance marketplace market. Since its launch in 2010, the number of users has grown, both for buyers and sellers.

How many users does Fiverr have?

Fiverr now has over 4,3 million active buyers in more than 160 different countries. Fiverr defines active buyers as anyone who has purchased a service (called a “gig” ) in the past year. Here is a breakdown of how many active buyers Fiverr had from 2017 to date: Fiverr’s active users increased by just 0.3% per year from 2021 to 2022. From 2020 to 2021, they experienced a 45.53% growth. Fiverr’s active buyers have increased by 2.4x since they began public reporting in 2017. The online market has grown very rapidly. The big question now is: Will it continue? Fiverr has definitely slowed down since the COVID-19 outbreak. It’s not necessarily bad news, but the slowing growth of active buyers could indicate that Fiverr’s rapid expansion is slowing.

How many people have downloaded the Fiverr app?

Fiverr’s powerful app allows sellers and buyers to manage their daily needs without having to access the desktop version of the Platform. The app is available in both the Apple App Store and Google Play Store. Google Play Store has downloaded the Fiverr app more than 10+ million times. Apple does not publish their download numbers, but it is estimated that the app has been downloaded more than 8+ million times on the Apple App Store. Below is a summary of the ratings and reviews on Fiverr for both apps. US App StoreTotal ReviewsReview Rating Apple App Store 439,300 4.9/5 Google Play Store 311,000 4.6/5 Fiverr was downloaded over 900,000 times in March 2021 on both the Google Play Store and the Apple App Store. The Google Play Store accounted for 600 thousand monthly installs. Fiverr ranks as the second most popular app in both App Stores for freelancer marketplaces. The largest freelance marketplace is UpWork. Fiverr currently ranks 25th on the Apple App Store in the US Business category.

How much money do buyers spend on Fiverr?

Fiverr’s average spend by users is a key metric. Fiverr has grown year over year. In 2022, the average buyer will spend $262. The average spend per user was up 8% from the previous year. This is the breakdown of how much average users have spent since 2012. Fiverr has been growing in popularity for more than ten years. Fiverr’s core revenue was 58%, accounted by buyers who spent more than $500. This graph shows the importance of high-spending users in driving Fiverr’s overall revenue. Below is a percentage that shows how much money accounts that spend $500+ per year on Fiverr have contributed to the annual revenue of their company over the past few years. From 2021, the number of buyer accounts who spend more than $10,000 annually on Fiverr has grown by 30%. Fiverr could grow by focusing more on its big accounts in the coming years rather than just trying to attract new users.

How many categories will be available on Fiverr in 2023?

There are many different freelance services. A large freelance marketplace, like Fiverr, needs to offer a wide range of categories. Fiverr had only eight types of services when it launched. What about today? Fiverr now has over 600 categories in 9 broad verticals where freelancers can offer their services. AI services are the newest addition to their categories. Is expected to become a major freelance service in the future. Fiverr has nine broad verticals:
  • Graphics and Design
  • Digital Marketing
  • Writing & Translation
  • Video & Animation
  • Music & Audio
  • Programming and Tech
  • Photographs
  • Businesses can benefit from a variety of business opportunities.
  • AI Services
Fiverr’s success is due to its ability to adapt to changes in technology and freelancer/business needs. Fiverr Pro was launched in 2017 and is a great example. Fiverr Pro is a platform that focuses on delivering access to freelancers and talent who have been vetted as experts in their fields. Fiverr Pro-certified freelancers typically charge more than normal sellers. Fiverr is able to meet the needs of different Fiverr users and buyers, regardless of their budgets, by offering “pro” and services. They can capture a larger market share, both from the seller and buyer’s perspective. Impressive, right?

Fiverr Global Income

The proof is in the pudding. Fiverr’s overall revenue and profit are the real pudding. Fiverr makes how much money? Fiverr’s revenue in 2022 was 337.4 million, a 13.3% increase from the previous year. Fiverr’s revenue has grown steadily since its launch. This is a comparison of revenue from year to year. How does Fiverr earn money? Two ways to do this:
  1. Percentage of Service Fees
  2. Transaction Fees
Fiverr generates most of its revenue from transaction fees. The Fiverr transaction fee is 5% (with a $2 minimum). Fiverr will charge the seller 20% of the total order price when the order has been completed. If the seller charges $100 per service…
  • Fiverr pays 20 per managed service.
  • The seller will receive $80 as payment for the service.
This is an ingenious model because the seller pays only when they make money. Fiverr is a great platform for both buyers and sellers.

Fiverr revenue from repeat buyers

Any business that wants to succeed needs repeat customers. In 2022, 63% of Fiverr’s revenue will come from repeat customers and only 37% from new buyers. Since Fiverr began reporting these numbers in 2017, the revenue from repeat customers has grown consistently. Since 2017, here’s the revenue per repeat buyer. Fiverr’s statistics demonstrate that it has built a strong customer base that uses the Platform regularly to complete work. That’s not all… Fiverrs has a high rate of repeat customers because it encourages sellers to offer good service and support. Consider this: You wouldn’t hire anyone else if they did a good job the first time. Fiverr takes repeat business so seriously that they have developed a score to help sellers. The higher your score for repeat business, the more traffic Fiverr sends to your “gigs” page on the Platform. Your listing will also be marked with a special badge for repeat buyers to make it stand out. A higher score for repeat buyers also means that the seller is able to charge more and therefore make more money. Sellers need to provide excellent service and get repeat business.

Fiverr revenue by region and country

Fiverr makes most of its money from a small number of countries. 70% of their sales come from the English-speaking countries.
  • United States
  • United Kingdom
  • Canada
  • Australia
  • New Zealand
Since 2017, when Fiverr first published the data, these countries have consistently accounted for the same percentage. The United States is the largest contributor of money in the world. Fiverr generates 53,14 % of its annual revenue from US customers alone. This would amount to $100,7 million in 2020. Fiverr’s US revenue grew by 73.8% to $77% in 2020. The table below shows the revenue generated by the United States from 2017 to 2021. No data was available for 2021 or 2022. The revenue generated in the US is consistent, even though the amount has grown significantly over the years. Europe is also a major contributor to Fiverr’s revenue. The European region will generate 48.33 million dollars in revenue for Fiverr in 2020. This is about 25,5% of Fiverr’s total revenue. The European revenue growth rate in 2019 exceeded the global growth rate of 77%. Since 2017, Europe’s share of Fiverr revenue has steadily increased. It was only 19.46% that year. Fiverr may be a global business, but the majority of its revenue comes from English-speaking nations. Executives are pushing hard to grow and focus on the European region because the economies of most European countries are primarily based on services. In 2020, the Asia Pacific region will contribute 22.81 million or 12.00% of Fiverr’s total revenue. The revenue in this region increased by 70.73% compared to the previous year. As you can clearly see, the Asia-Pacific region is slowly decreasing. Even though it is only a few percent, it still makes up a significant part of Fiverr’s total revenue. Fiverr has its headquarters in Israel. It tracks the revenue from Israel separately from the rest of the world. In 2020, Israel’s buyers will contribute just 1,94 million. This is approximately 1.02% of the company’s annual revenue. Israel is a relatively small part of Fiverr’s revenue, but the company works hard to improve the freelance industry in its own country.

Wrapping it Up

We have now reached the end of the Fiverr statistics. Fiverr remains one of the largest freelance marketplaces around the world, and this trend is not likely to change any time soon. Fiverr’s user base is now over 4.3 million buyers, and it has been growing yearly. Buyers and sellers can reach an agreement in just 15 minutes and begin the process. Fiverr is the ideal platform for a digitally-focused, fast-paced world. The gig economy will continue to grow at an exponential rate over the next ten years. Fiverr has the perfect position to take a significant portion of this market.