Hashtags Statistics: Should You Use Hashtags In 2023?

What hashtags will be relevant in 2023 Short answer: Yes. Social media has evolved a great deal over the past few years. The way people use hashtags is changing rapidly. Each social media platform has its hashtag guidelines and strategies. The type and number of hashtags that you use should be determined by the platform on which you post. In this blog, we will dive deep into the most recent hashtag trends and statistics to help you better understand the social media landscape and the role hashtags play in it.

Key Hashtags Statistics

To help users make the most of hashtags, each social media platform handles them differently. Here are some key hashtag statistics that you should know: The hashtag was originally called “octothorpe.” The first hashtag ever used on the internet was #barcamp #followfriday was used over a half billion times on the internet Many people use hashtags in their captions instead of the comments section on Instagram Tweets with hashtags receive 2x the engagement of those without. Retweeted tweets with hashtags that are relevant to the topic are 55% more likely. Instagram posts with 11+ hashtags have the most interactions. This is a 79.5% rise for accounts with fewer than 1,000 followers. Most hashtags used on Instagram are brand hashtags that relate to a particular business or product. It has been shown that using too many hashtags can hurt the engagement and reach of social media posts. Hashtags play a major role in most social media platforms. It’s important to know how to use hashtags properly.

What is the best way to use hashtags today? What Studies Have Shown

Are you ready to start using hashtags? Here are the hashtag statistics for each platform. You can get the best results by using the hashtags that are most appropriate for each platform.

Twitter Hashtags Stats

Twitter is not complete without hashtags. On Twitter, hashtags are the most important factor in determining reach and engagement. What I meant: Statistics on Twitter users show that hashtags in tweets can increase engagement.
  • Up to 2x the amount for individuals
  • 50% (1.5%) for brands
If you have a tweet that normally receives 120 engagements on the post, adding hashtags can increase this to 240 meetings. It’s quite a difference! Use between 1 and 2 hashtags per tweet. Tweets with only 1 or 2 relevant hashtags are more likely to be retweeted. If you tweet more than this, it will make your tweet appear spammy. This will reduce the engagement and reach of the tweet.

How much more can you do?

Tweets with more than two hashtags receive 17% less engagement than those tweets using two or fewer hashtags. It is important not to overuse hashtags on Twitter.

Hashtags in Twitter Ads

In recent years, Twitter advertisers have been using hashtags to promote their sponsored ads. The latest hashtag statistics suggest otherwise. Advertisements that DO NOT include hashtags receive 23% more engagement compared to those that do. Meaning? Use hashtags only on organic tweets.

Twitter Hashtags Most Popular

What are the most popular hashtags used on Twitter? Here’s a list of the most popular hashtags from each industry.
  • #thewalkingdead is the most popular hashtag for TV
  • #starwars is the most popular hashtag for a movie
  • #NFL is the most popular hashtag for sports.
  • The gaming hashtag most tweeted is #torekuru.
The hashtag #nowplaying has been tweeted over 1 billion times. #followfriday is another popular hashtag used by brands and businesses to collaborate. This hashtag has been used more than 500,000,000 times on Twitter! You’re likely to gain new followers if you are featured in #followfriday.

Twitter Trending Hashtags

What will be the most popular hashtags for Twitter in 2023? According to Hubspot’s research, the following hashtags are currently the most popular: RankHashtag 1 #competition 2 #influencer 3 #influencermarketing 4 #fridayfeeling 5 #MondayMotivation 6 #tbt 7 #traveltuesday 8 #vegan 9 #fitness The use of hashtags can be an effective way to increase engagement, reach, and followers for your business.

Instagram Hashtags Statistics

Some consider Instagram to be the OG in hashtags due to their importance to the platform. Instagram used hashtags in its early development to help users find similar content. Good news: hashtags on Instagram are just as powerful as ever – even if you have few followers. What I meant: For accounts with less than 1,000 followers, posts that include at least one hashtag receive an average of 29% more interactions. The most popular posts are those that contain 11+ hashtags. This is an increase of 79.5% on accounts with less than 1000 followers. More is more in this case! It is interesting to note that longer hashtags perform better than shorter ones. Hashtags with 21 to 24 characters are more effective than those with less. Consider using longer hashtags, such as long tail keywords, for SEO. You have:
  • Less competition
  • A niche audience
This could be why they are more effective on Instagram. Today, hashtags are also used as a tool for branding on Instagram. Users can use their profile to follow hashtags. Today, 7 out of 10 Hashtags used on Instagram are considered to be branded. Consider how you can use branded hashtags in order to gain more followers.

Instagram Hashtag Placement

What should your hashtags say? Statistics on hashtags are now available. Use hashtags to increase the reach of your social media posts. Contrary to popular belief, this is not true. If you have less than 5,000 Instagram followers, using hashtags will increase your reach by 36%. The increase is 20% for profiles with between 5,000 and 10,000 followers. When you use hashtags, your profile with between 50,000 and 100,000 followers will receive an average of 21.43% higher engagement. Increase the reach of your posts by:
  • Place hashtags as the first comment to get 15.9% off
  • Use hashtags to increase your caption by 14%
Number of FollowersHashtags PlacementReach (%) Less than 5,000 Caption +36% 5,000-10,000 Caption +20% 10,000-50,000 Caption +21% 50,000-100,000 Caption +21.43% More than 100,000 Caption +14% More than 100,000 First Comments +15.9% 87% of brands put hashtags into the caption. Just 12% of brands use hashtags in their comments. If you divide it by posts, it becomes even more… 90 % of posts contain hashtags in the caption, compared to just 10 % that use them in the comments. What do these hashtag statistics mean?
  • If you have a large account (100,000+ followers), your hashtags should be in the first comment.
  • It doesn’t really matter which one you choose for smaller accounts with less than 100,000 followers.
Compare the results to see which placement is best for you and your brand. Since the launch of hashtags on Instagram in 2010, these are the most popular hashtags.

Facebook Hashtags Statistics

Has Facebook introduced hashtags? They aren’t quite as popular as platforms such as Twitter and Instagram. Facebook statistics show that hashtags can still be used to increase engagement and reach. “less can be more” is the rule to follow when using hashtags on Facebook. This is very different than Instagram. A post with only one hashtag on Facebook receives an average of 5,933 engagements. The average engagement for posts using 6-10 hashtags is 307. Posts with more than ten hashtags receive the lowest engagement average per post, with only 188. The more hashtags that you use, the more your engagement will decrease. Posts with too many hashtags may look like this:
  • Spam
  • Anger
These posts are not engaging or read by many people. Use only one hashtag that is highly relevant per post to get the most from Facebook hashtags. Use the same hashtags consistently so that those who follow these hashtags on Facebook are used to your content.

LinkedIn Hashtags Statistics

It would be best if you used hashtags to promote your LinkedIn posts. In the past few years, they have become increasingly popular. LinkedIn conducted its hashtag study to determine how people were using them in 2018. Use hashtags to track specific topics. It’s good news because hashtags are a great tool to reach people outside of your network. LinkedIn’s recommendations are based on their studies. They recommend using hashtags to promote your business on LinkedIn.
  • Credibility and expertise
  • People value your insights
  • Start meaningful conversations about shared interests
LinkedIn recommends that you use no more than three hashtags per post. Your reach will be lowered, and your post may look spammy if you use more than three hashtags. Use one hashtag for a niche and two hashtags that are more general. It has been proven that this will generate the greatest reach.

LinkedIn Most Popular Hashtags

The most popular hashtags are listed below by the number of followers. RankHashtagNumber of Followers in Millions One #India 67.6 Two #Innovation 38.8 Three #Management 36 Four #HumanResources 33.2 5 #DigitalMarketing 27.4 Six #Technology 26.4 Seven #Creativity 25.2 Eight #Future 24.6 Nine #Futurism 23.5 Ten #Entrepreneurship 22.7 LinkedIn has a feature that shows the trending hashtags within your network. Use these hashtags whenever they are relevant.

TikTok Hashtags Statistics

TikTok statistics show TikTok has over 1 billion active monthly users, making it one of the fastest-growing social media platforms in the world. Then there’s this: TikTok was downloaded over 2.6 billion times. In June 2020, TikTok was downloaded 87,000,000 times worldwide. This is a record-breaking number for the company. This platform is not going anywhere! The good news is that hashtags are very popular on TikTok. They are now an integral part of the platform. The trending hashtag is #fyp, which stands for “for Your Page”. It is the hashtag with the most views, accumulating almost 35 trillion opinions in all posts that use it. #foryoupage and #foryou are currently the second and third-most popular hashtags in TikTok, with total views of 21.1 trillion and 13,3 trillion. All three of the most popular hashtags are based around the same concept. TikTok users are also using the hashtags: HashtagNumber of views (in Trillions) #viral 12.9 #tiktok 4.2 #trending 3 #duet 3 #funny 2.6 #commedy 1.9 #trend 1.6 #humor 1.5 #greenscreen 1.2 #annime 1.1 #love 1 You can boost your engagement by using any of the most popular hashtags. You can use hashtags to follow TikTok, just like you would on other social media platforms. It is now a must-have feature, as users tend to follow hashtags in the same way they follow individual accounts. What does it mean? If you don’t use hashtags, you will be missing out on the platform. According to research, you should use 3-5 hashtags in each post. However, you can add more if desired. Make sure that they are relevant.

What you should know about other hashtag statistics

Hashtags are often a major part of a viral movement online. Here are some statistics and facts about hashtags that I thought you might be interested in. Many of them have interesting stories behind them!


Since Alyssa Miano’s first tweet in 2017, the hashtag #metoo has been used more than 19 million times. The purpose of the campaign was to raise awareness about sexual harassment.


In 2014, #icebucketchallenge was used as a hashtag to promote a challenge that was associated with the ALS Association (Amyotrophic Lateral Sclerosis). The hashtag was used more than 6 million times, and the challenge that it promoted raised over $115 Million for ALS. Since its creation in 2013, the hashtag #blacklivesmatter has been used more than 12 million times. The movement began as a campaign to combat systemic racism, and it has now become one of our most popular movements.


#LoveWins was used more than 12.8 million times on social media platforms. The #LoveWins hashtag was widely used on social media after the US Supreme Court ruled that gay marriage is legal.


The #Sandy hashtag was used more than 7.2 million times when Hurricane Sandy devastated the US East Coast in late 2012. Scientists are also using the hashtag for quick damage assessment and to assist in the event of a disaster. Even government departments use hashtags to monitor situations.


In March 2011, when an 8.9-magnitude quake and tsunami hit Japan, almost 2,000 people were killed. The hashtag #PrayforJapan was used more than 4 million times. The hashtag was used as a way to show support and solidarity for the victims of this natural disaster.


#Ferguson was used more than 27.2 million times to describe the 2014 protests in Ferguson, Missouri, after the shooting by police of Michael Brown on August 9, 2014. HashtagNumber of uses (in Millions)The Story Behind the Hashtag #metoo 19 Created in 2017 to raise awareness about the issue Sexual harassment is a problem in our society. #icebucketchallenge 6 Created in 2014 for a Challenge Associated with the ALS Association #blacklivesmatter 12 Created in 2013 for the fight against Racism is systemic in our society #LoveWins 12.8 In 2015, the The US Supreme Court has legalized gay marriage. #Sandy 7.2 Created after Hurricane Sandy in 2012. The US East Coast was devastated by Hurricane Sandy. #PrayforJapan 4 In 2011, an earthquake of 8.9 magnitude caused the creation of this monument. A tsunami and earthquake hit Japan. #Ferguson 27.2 Created during the 2014 protests Ferguson, Missouri. What is the most important takeaway from these hashtag statistics in general? Hashtags help people find relevant content, as well as other people who share their interests. Hashtags are useful whether you’re trying to reach a wide audience or are part of a big social event. They are used by almost all major social media platforms in some way! If you don’t use hashtags, you’re not part of the online conversation!

Wrapping it Up

Recent hashtag statistics confirm that hashtags remain a vital part of social media. This is not likely to change any time soon. They make it easier for companies to reach out to their target audiences and help users find content that is of interest. Hashtags also play a key role in the online movements. You can use hashtags to promote your posts on social media by having a strategy that is tailored to each platform. You can use this:
  • Post more to reach more people
  • Connect with the Right People
Find out what hashtags are popular in your niche or industry. Remember: Avoid overusing hashtags. This can result in a decrease in engagement and reach. Create a strategy for your business and brand that makes the most of hashtags.