Netflix Statistics: Is The Platform Still Growing?

 
Stats • December 12, 2023
 
Netflix is often regarded as a relatively young company by many. Netflix, however, was founded in 1997. DVDs and Videos were physically sent to subscribers via mail. Netflix’s mail service had over 500,000 subscribers by 2001. Netflix dominates the world of online streaming today. Netflix was created in 2007 and is the platform that you’re most familiar with – streaming films, TV shows, and more around the globe. Netflix has paved the path for a brand new industry that has taken over the world. Netflix is still popular, but has it lost its popularity? These Netflix stats show how Netflix compares to the competition.

Netflix Key Statistics

Netflix was the pioneer of online streaming. Being first isn’t the best. Netflix faces a lot of competition, including from large multinational companies. Here are some key Netflix Statistics that you should know. Netflix has around 220 million worldwide subscribers Netflix has generated massive revenues of $30 billion by 2021 Netflix is a Netflix subscription that has been active for over 75 million US adults and Canadian adults Average subscribers spend 3.2 hours a day watching content on the platform Netflix’s US library has over 5,800 titles. Netflix is used by 54% of users without a subscription. Netflix will be responsible for 80% of all the series that Americans watch in 2020. Netflix users have consumed 49 days of content on average since opening an account. Netflix mobile apps were downloaded 21,3 million times in 2021 from IOS and Google Play. Let’s dig deeper now that you know some key Netflix stats.

Netflix Global Subscribers

Netflix investors consider global subscribers to be one of their most important metrics. The platform will tell you if it is-
  1. Growing
  2. Decreasing
  3. Or stagnant.
As of the first quarter of 2022, there are 221.64 million active Netflix subscribers worldwide. This is a breakdown of the total number of Netflix subscribers worldwide since 2013. Netflix had 221.84 million paying subscribers in the fourth quarter of 2021. Netflix executives published a report detailing the loss of 200,000 subscribers during the three months at the end of the first quarter of 2022. Netflix’s stock fell by more than 35% the day following its release. It was the biggest fall in the company’s history. Investors realized for the first time how serious Netflix’s competition was in the streaming industry. Being the oldest and most established streaming platform doesn’t suffice to keep subscribers. Content is everything. The bad news does not stop there. By the end of the 2nd quarter of 2022, Netflix will have 220.67 million subscribers. This means that they have lost around 1 million subscribers since 2022. The decline from Q1 of 2022 to Q2 is substantial. Subscribers are apparently leaving in large numbers. Netflix had hoped they could stop the bleeding. But it does not appear that this is the case. Netflix is currently facing a huge problem with its users. Netflix is accessed by 41% of its users without payment. You can use someone else’s account by:
  • Around 14% of Netflix users use the accounts of friends and family.
  • About 27% of users use others’ subscriptions in their households.
In a nutshell, more than four out of ten Netflix users don’t have a monetizable audience. Netflix is taking a big risk, both now and in the future.

Netflix Subscribers by Region

What are the largest Netflix subscriber regions? The United States and Canada. Recent Netflix reports show that approximately 75 million of Netflix’s 220 million subscribers are from the United States. This means that just these two countries account for 36% of all Netflix subscribers. This is the breakdown of Netflix subscribers in each region. The Region of the South-EastSubscribers will be able to pay in 2022 EMEA (Europe, Middle East, and Africa) accounts for almost 74,000,000 subscribers. Netflix can take advantage of this growing region, and it could be their largest region by 2022. Netflix will add over 5.2 million new subscribers in 2021, mainly from EMEA. This is a growth of about 6% per year. Asia is another big growth area for the platform. Netflix has more than 33,72 million subscribers who pay from Aisa. APAC is the fastest-growing region in the world for Netflix. In the Asia Pacific region, growth has been about two times higher in the past three years, only in 2021. Netflix APAC grew by more than 5.8 million subscriptions at an annual growth rate of around 20%.

Netflix Penetration Rate By Country

What about the individual countries? Netflix’s penetration rate in each country is a good indicator of its success. The penetration is the percentage (of the total population) that has bought a Netflix subscription. The top 10 countries in the world for Netflix in terms of penetration rates Netflix is the most popular streaming service in Australia. North America is the region with the highest penetration rate. The platform’s revenue and subscribers are largely based in these countries. It also indicates that these countries have probably reached market saturation. Netflix aims to keep subscribers in these countries rather than increase their number.

Time Spent On Netflix

Netflix is a popular service with a large number of subscribers. How much time do Netflix subscribers spend on average? The results are astounding. 25,7% of US adults watch videos on Netflix every day. Other words… Netflix is the preferred streaming service for 25,7% of US adults. The usage of Netflix is increasing. The number of US adults who stream Netflix daily has increased by an incredible 57.89% in the last year. What is the usage around the world? Netflix users spend an average of 3.2 hours per week streaming content. Netflix users spend, on average, 13% of the day on Netflix. Everyday. It’s growing. In 2009, the average global Netflix subscription lasted only 6 minutes. The average amount of time spent on Netflix each day is: This was because of the COVID-19 pandemic. The COVID-19 pandemic caused people to spend more time at home and consume more streaming content. Netflix’s current subscribers are still highly engaged despite the fact that their subscriber numbers may be declining.

Netflix User Demographics

Netflix is a popular service that appeals to all age groups and genders. The company reported that its users are 51% women and 49% men. Gen-Z and millennials dominate Netflix. In a Statista study, 75% of respondents aged 18-34 said that they have a Netflix subscription. It doesn’t necessarily mean that older people do not use the platform. Netflix is active for 44% of 65-year-olds.

Netflix Content Production Statistics

Netflix has produced over 2,769 hours of original content for 2019. It was an 80.15% jump compared to last year. Netflix had more than 2,000 originals when it began in 2021. It can be a significant competitive advantage as long as subscribers enjoy what is produced. Netflix will spend $17 Billion on video production by 2021. This is the breakdown of how much Netflix has spent on video production every year since 2013. Netflix’s spending on video production has increased proportionally to its earnings every year. Since 2015, their budget has grown by 3.16x. Netflix’s spending on content production grew by 35.68% between 2016 and 2020. Netflix’s video production declined for the first time in 2021. They spent around 300 million dollars less than they did in 2020. How much will Netflix spend by 2022? Netflix announced in its recent quarterly earnings presentation that it would spend approximately $17 billion on video production by 2022. Executives expect this to be sufficient.

Netflix vs. The Competition

Netflix has serious competition now.
  • Disney+
  • HBO Max
  • Hulu
  • Amazon Prime
  • Apple TV Plus
Consumers can choose from a variety of streaming platforms that offer a wide range of content. Multi-billion dollar corporations back up some of these new players. Netflix’s rivals have copied its model. It worked. But Netflix has had a hard time maintaining its subscriber base – especially since Netflix is so expensive. The big question now is, can Netflix remain the number one dog? Netflix’s latest statistics about its competitors.

Netflix Is Losing Subscribers

Netflix has had a bad year in 2022. Netflix’s subscriber numbers have fallen for the first time in its history. The company has grown steadily every year since its inception. Netflix reported a huge earnings miss for the first quarter of 2022, as it lost 200,000 subscribers. Netflix’s second quarter of 2022 saw a further loss of 1 million subscribers. Investors and the platform want to see constant growth, but this is not what they are seeing. The increase in competition didn’t surprise market experts. At some point, they’d start to loosen their grip on the market. Netflix hasn’t backed down. The platform plans to boost growth by:
  • Create a new service supported by ads
  • Targeting password sharing
Netflix lost $6 billion per year in revenue due to password sharing, according to a recent study. Crazy, right? It will be interesting to see if this is enough to stop bleeding.

Netflix Is Becoming Too Expensive

Netflix is getting more costly. Since 2011, the online streaming giant has increased its prices. It was only $7.99 per month when it launched. Netflix’s premium subscription costs $20 a month and includes four screens that can be viewed simultaneously. This is a popular plan for families. Netflix is now a premium subscription instead of value for money. Netflix is more expensive than its top competitors.
  • Disney Plus – $8 per month
  • Apple TV Plus – $5 per month
  • Hulu – No Ads – $13 a month
  • HBO Max (No Ads) – $15 per month
  • Amazon Prime Video $9 per month
The middle plan is only $15 a month. This plan does not include 4k content, and you can only stream to two screens at once. Netflix’s lowest-level plan costs just $10 a month, but it doesn’t include HD content. Most people today have asked themselves if the standard definition is worth the cost. Anyone would never want to go backward.

Netflix has the “worst” content

The quality of the content is what really defines price. The online streaming market at the moment is dominated primarily by series. You will retain your subscribers if you produce consistently great series. Netflix has not been able to produce enough over the past year. Netflix’s offering has only gotten worse if you want to watch relevant, binge-worthy shows. Compare Netflix to its competitors. Netflix does not have bad shows. You are paying more for general content. Apple TV Plus is a platform that only offers premium content. Consider it as a situation of quantity versus quality. Disney Plus and other streaming platforms have focused on developing their content offering. Disney Plus launched with a lot of content for kids but not enough for adults. Disney Plus is now one of the most popular streaming platforms online, thanks to their acquisition of Marvel and Star Wars. Obi-Wan Kenobi’s recent release has seen viewership soar to a report of 2.14 million US homes. Dinsey Plus has never had a series like this before. Although Netflix’s content appears to be declining, its top competitors only improve. It will be hard to justify the subscription fee unless they produce the high-quality content that their audience is used to.

Netflix still dominates the market in terms of subscribers (for now)

Netflix is still the leader in the streaming market, even though its subscribers have declined. Below is a table that shows the number of subscribers for each major streaming service. Amazon Prime Statistics show Prime Video as Netflix’s biggest competitor in terms of subscribers. It’s possible that this is not the case. Prime Video is included with most Amazon Prime subscriptions. Prime Video is automatically available to millions of people around the world. The video on the platform doesn’t mean that they watch it for hours or subscribe to Amazon Prime. Netflix is 4x more popular than its closest competitors (Hulu Max, Disney Plus, HBO Max) and has four times as many subscribers. These competitors have a lot of work to do to catch up with Netflix. Remember that Netflix is more expensive than any of its competitors. This means that they will have more money available to spend on the creation and development of content. Netflix is currently the leader in the online streaming market.

Netflix Financial Statistics

What is the actual revenue of Netflix? Netflix’s revenue in 2021 was $29.69 billion. The payment for 2021 was up 18.81% from the $24.99 billion in 2020. In 2021, they made a net profit of $5.1 billion, an increase of 85% over 2020. Netflix is not just about subscribers. Netflix revenue increased even though subscriber rates fell from quarter 4 in 2021 to quarter 1 in 2022. Netflix earned $7.71 Billion during the fourth quarter of 2021. They made $7.86 in the first quarter of 2022, despite losing 200,000 subscriptions. Netflix has again increased its revenue in the second quarter of 2022. The company generated $7.97 billion. This is despite the fact that 1 million more subscribers were lost during the same period. Netflix still dominates in terms of revenue! This is a breakdown of Netflix’s annual revenue from 2011 to 2021. Netflix’s revenue has grown impressively year-over-year despite the fierce competition. The company’s ‘risk’ to increase prices while losing subscribers paid off. They’ve managed to increase revenue and profits despite losing subscribers. Netflix is expected to make $32 billion by 2022. What are the regions that contribute most to Netflix’s revenue? Netflix has historically generated most of its revenue from UCAN (United States & Canada). As competition in the UCAN region increases, EMEA (Europe, Middle East, and Africa) is catching up. This is the contribution of each region to Netflix’s earnings. EMEA is going to become an increasingly important part of Netflix in the coming years. Netflix’s value is currently estimated at $84,57 billion. This is about 2.8x the annual revenue.

Wrapping it Up

Netflix’s latest statistics show that it is losing subscribers. Many other platforms offer high-quality content at a lower monthly subscription price. Statistics like the ones above show that online streaming is a content-driven industry. There’s not much brand loyalty among the platforms. If you provide better content, you win. If you don’t offer better content, your subscribers will leave. Netflix is a company that has a lot of experience in producing quality content. The key to Netflix’s future success will be whether they can continue to do this to justify the premium subscription.