Social Media User Statistics: How Many People Use Social Media?

 
Stats • December 12, 2023
 
Since 1997, social media has existed. Social media didn’t really take off until 2004. There are 4,26 billion users of social media in the World. This is more than half the World’s population! Social media has revolutionized the way people live and communicate. Is this growth beginning to slow down? I’ve put together a list with the most recent social media statistics to show how popular social media is and where it will likely go in the future.

Key Social Media Statistics

Social media is used by billions of people every day. There are hundreds of social media sites which vary in size and functionality. Here are some key statistics about social media that you should know: Social media is used by 58.4% percent of the global population today 4.26 billion people in the World use social media. Social media use is two hours and twenty-seven minutes per day. Average social media users have accounts on 6.6 platforms Since 2012, social media has grown at an average compounded rate of 12 percent The number of social media users grew by an average of 13.5 per second in 2021. Nearly 75% of people over 13 years old use social media. Social media is used by 93% of internet users. 72% of Americans use social media. You can see that social media plays a major role in our lives. Is the demand for social media increasing or decreasing?

Social Media Worldwide Usage Statistics

Social media usage is on the rise. In 2021, the average time spent on social networks increased by two minutes compared to 2020. This may not seem like a big deal, but when you think about the sheer number of people who use social media, it can add up. What countries spend the most time and least on social media? 3x Countries that Spent the Most Time on Social Media
  1. Nigeria
  2. The Philippines
  3. Ghana
3x Countries that spent the least time on social media
  1. Japan
  2. The Netherlands
  3. North Korea
North Koreans are largely without internet access and even less social media. North Korea’s government has a very large Twitter account. The average use of social media per day is 2 hours and 27 minutes. In the United States, social media usage is below this average, with 2 hours and 14 minutes spent daily on average. The average daily time spent on social media is significantly different when you divide the data by age demographic. Age GroupSocial Media Time spent on average per day 16-24 3 hours and one minute 25 to 34 2 hours 37 minutes 35 to 44 2 hours and four minutes 45 to 54 One hour and 39 Minutes 55-64 One hour and thirteen minutes It is interesting to see that men between the ages of 20 and 29 spend most of their time on social media. Women aged 16-24 years spend an average of three hours and eighteen minutes on social media per day. When you look at both genders, this is just slightly above average. How many social media platforms do people visit? Each month, the average user visits 7.5 platforms on social media. All of the time spent on social networks is split across multiple platforms. No single platform dominates the market. People use social media for three main purposes:
  1. Keep in touch with family and friends
  2. Filling up spare time
  3. Read the latest news
According to a case study, the average person spends five years and four months of their lives on social media. This is more time that they’ll spend on eating and drinking. The shocking thing may be… Social media will take up 7.3% of a person’s time.

Social Media Worldwide Advertising Statistics

Social media advertising is a vital part of the social media landscape. Why? It’s the way most social media platforms earn money. Businesses can also use relevant ads to reach their customers. How much does advertising cost businesses? In 2022, global advertising spending was expected to exceed $134 Billion. It has grown by more than 17% per year. Video is one of the main drivers of growth. The amount of money spent on advertising videos alone will grow by 20.1% to 24.35 Billion. Videos are becoming increasingly popular, thanks to the growth of video-based platforms such as YouTube and TikTok. Instagram is now more video-centric than ever. Digital Marketing Statistics show video ads tend to perform better when businesses use social media platforms for advertising. Consumers are most concerned about their privacy. 52% of social media users say that a platform’s ability to protect their privacy and data has a significant impact on their decision to interact or not with advertisements. Advertisers can achieve better results if a social media website protects its users.

Facebook Statistics

Facebook is the World’s largest social network. Facebook continues to grow globally despite recent negative press. Here are the most recent social media statistics for Facebook.

Facebook Users

How many Facebook users are there? Facebook is rapidly approaching 3 billion active monthly users. About 36% of all people on the planet log into Facebook at least one time a month. It’s more when you divide it by the number of internet users:
    • Facebook is used by 58.8% of the World’s population (or the total number of internet users) every month.
    • Facebook is visited by 66% of users every day.
Bottom line: Don’t believe all that you read. Facebook is gaining new users, and its existing user base continues to be highly engaged.

Facebook Demographics

Facebook’s male users are far more numerous than its female users. Facebook has a male majority of 56.5%. In contrast, only 43.5% of Facebook users are female. More than 20% of Facebook users worldwide are men between the ages of 24-34. Facebook’s largest user base is dominated by men aged between 24 and 34. Facebook struggles the most with younger females. Facebook’s youngest demographic is women aged 13-17. The user statistics are almost identical in all countries, with only a handful of exceptions. Facebook users in the United States are dominated by women aged between 25 and 34. Young adults still dominate Facebook’s user base despite predictions that they would abandon the platform. India is the country with the largest number of Facebook users in terms of monthly active users, at 349 million. The US is next, with 194 million active monthly users.

Facebook Usage

Facebook isn’t just the largest platform in the World… Facebook is visited by the average Facebook user 19.6 times per month. This is about 39 minutes a day. Facebook users in the United States spend an average of 34.6 minutes a day on Facebook. Facebook’s site traffic has grown continuously. Facebook’s traffic has increased by 3 % year-over-year, and it now receives about 25.5 billion monthly visits. This is about 10,000 visitors every second. Facebook is only used by 0.7% of its users. Over 50% of Facebook users use Twitter. Both social media platforms have many similarities despite the fact that they are different in some ways.

Facebook Brands

Facebook is the seventh-most valuable brand on the planet. Facebook alone is worth $101.6 billion. The brand recognition that Facebook has from billions of users worldwide is the main reason for this. Few brands can make that claim. Facebook is also beneficial to other businesses and brands. 66% Of Facebook Users Visit Local Business Pages At Least Once Weekly In 2021, one-third of Facebook users purchased directly on or from the platform. Facebook’s brand value will increase as this number grows over the coming years.

Instagram Statistics

Instagram is the fourth most popular social media platform worldwide. In 2012, Facebook (now Meta) purchased it for a record-breaking $1 billion. Since then, it has become a worldwide phenomenon with millions of users. Instagram’s social media statistics will help you understand the demographics of its users.

Instagram Users

Instagram now has over 1.5 billion active users. It is about half as big as Facebook. Instagram users spend an average of 11.2 hours per month and about 23 minutes per day on the platform. Turkish Instagram users spend an average of 20,2 hours per month on Instagram. South Korea spends the least amount of time on the platform, with an average of just 5.8 hours per week. The differences in usage between countries are significant.

Instagram Demographics

Instagram has evolved rapidly over the past five years. It’s made tons of updates and changes to the platform. It has allowed them to expand their user base and maintain a loyal audience. Instagram users are primarily aged between 25 and 34. Instagram is the most popular social media platform for Gen Z. It is likely that they will remain loyal users as they age. How many men and women are using Instagram? Like Facebook, Instagram is used by more men than women, but this gap isn’t as large. Instagram is a platform that attracts a gender-balanced audience. Men make up 50.7% and women 49.3%. Instagram’s gender balance is much more balanced.

Instagram Usage

Instagram’s most active audience is adults. 59% of US adults use Instagram daily. Instagram was originally a social media platform that focused on images. The platform has evolved to be heavily video-focused. 90% of Instagram users watch videos every week. Instagram is also a conversion driver. 92% of Instagram users have purchased a product after seeing it advertised. Instagram users are open to being marketed to and engaging with advertisements – especially video ads. Instagram also gets a lot of exposure with its ads. Instagram ads reach approximately 30% of internet users worldwide. This is great news for businesses looking to increase their customer base. Most ads are likely to be seen by men and women aged 18-34. If this is the demographic… Instagram is a great place to promote your business.

Instagram Brands

Instagram is a great platform for branding. 90% of Instagram users are business owners. Instagram Stories is a big part of the reason why 2 out of 3 people feel that Instagram has helped them to connect positively with brands. Instagram Stories is a big part of this. Instagram users click on a brand’s website 50% of the time after viewing their stories. Stories provide brands with an opportunity to communicate directly with their potential customers. Instagram is currently working to make Stories more interactive. A brand can also increase interest in 50% of people after they see an Instagram ad. These statistics indicate that users trust the platform to help them build more authentic relationships with brands they love.

Twitter Statistics

Twitter is an extremely niche social media platform. Not everyone will enjoy it. Twitter users are loyal and love it. Twitter users are very active on social media. Here is all you need to learn about them.

Twitter Users

The average Twitter user spends 5 hours a month on the platform. It is roughly half the time that most people spend on Instagram or Facebook. This is about 10 minutes a day. Twitter is popular among millennials and Gen Z. Twitter’s unique platform is not always intuitive, so it is harder to attract new users. Twitter is used by 22% of Americans. In the US, Twitter is undoubtedly more popular than anywhere else in the World. It is interesting to note that Democrats are more likely than Republicans to use Twitter.

Twitter Demographics

What is the demographic breakdown of Twitter users by country? The largest age group of Twitter users is 25-34 years old. Only 6.6% are 13-17 years old. Twitter is struggling to compete against other social media platforms among younger social media users. Twitter users are overwhelmingly male. The breakdown of Twitter users by gender is as follows: Men make up 70.4% of the Twitter audience. Twitter is dominated by men, with women making up just 29.6%. This is the least gender-balanced platform on social media. Twitter is a place where people can have conversations and get the latest news. 33% of Americans using Twitter have a degree from college. Twitter is a great place to find people who share your interests.

Twitter Usage

There is a high correlation between Twitter users and TikTok Users. Nearly 55% of Twitter users use TikTok. Twitter has 237,000,000 daily active users who can be monetized. It means that people who are active on Twitter can be targeted with ads. The number of users on Twitter worldwide has now exceeded 329 million. This figure is expected to increase to 340 million by 2024. Statistics for Twitter users display a variety of login frequencies. This is what it looks like. These statistics show that Twitter’s audience is very engaged. Monthly active users are the most common way that social media platforms gauge their engagement. In this instance, 96% of all Twitter users visit the forum at least one time per month. This is an extremely high number!

Twitter Brands

Twitter’s advertising platform has been criticized for a long time. They haven’t been able to create a powerful advertising platform that delivers the same results as Facebook, Instagram, or YouTube. Twitter is not a bad place for all business. Twitter is a good platform for organic reach and engagement. Ads can be used to monetize 237,000,000 of Twitter’s active daily users. Marketers have to make better ads because they already have an audience. You can’t rely on an algorithm to decide for you. In 2021, Twitter’s advertising revenue will surpass $1.41 billion. This represents a 22% annual growth. Twitter is working on improving its algorithm and advertising platform to increase revenue.

YouTube Statistics

YouTube is the second-most popular social media website behind Facebook. YouTube is also a search engine. YouTube is the second largest search engine after Google. YouTube has grown to be a platform of power with millions of loyal users. YouTube’s latest statistics on social media users.

YouTube Users

YouTube is the most popular social media site. Users spend an average of 23.7% more time per month on the platform. The most popular social media channel is YouTube. YouTube is now “THE” platform for video. A huge 81 % of Americans regularly use YouTube. 39% of American adults claim to visit YouTube multiple times per day. YouTube’s audience uses the platform more than once a day! YouTube, according to some experts, is just getting started. YouTube is now the preferred way for younger generations to watch TV. YouTube may replace television in the near future. 95% of YouTube users use other social media platforms regularly. YouTube is not the only social media platform that users use.

YouTube Demographics

What are the largest YouTube users? 80% of parents report that their children younger than 11 years old watch YouTube regularly. YouTube is a very popular social channel that attracts many young users. YouTube’s user base is fairly balanced between men and women, with a slight male majority. YouTube has 54% male users and 46% female. India is the country with the most active monthly YouTube users, at 467 million. The United States is next, with 247 million active monthly users.

YouTube Usage

You probably know that YouTube is second in the World for social media platforms. How many visitors does your site receive? YouTube receives an average of 14,3 billion worldwide visits per month. YouTube is visited by the average YouTube user 8-9 times per month. The average YouTube user spends 19 minutes a day. Every minute, YouTube streams 694,000 minutes of video content. YouTube streams about 1 billion content hours daily. This is a lot of content being consumed. YouTube’s mobile app is now very important to its users. Mobile users are twice as likely to visit as many web pages as desktop users. Social media platforms have realized it’s easier to keep their users engaged with their mobile app than on a desktop. YouTube is seeing a surge in sports viewing. By 2025, 90 million people will regularly watch sports on YouTube. YouTube Shorts are also a major part of the platform, competing with TikTok or Instagram. It might even be working. YouTube shorts are now viewed more than 5 trillion times. YouTube has become the premier video social media platform.

Brands on Youtube

YouTube is an excellent place to promote your business. This works in almost any niche, and it allows you to reach out to customers using a new kind of connection. 70% Of YouTube Viewers Purchased a Brand After Seeing It on YouTube. YouTube is a great way to increase your brand’s audience and sales. YouTube is one of the most popular social media platforms. Rather than targeting ads by intent, advertisers can target users based on.
    • Demographic
    • You can also find out more about the Interest Rates
The YouTube Ads algorithm can identify who is likely to buy and display ads for those people. Marketers who use user intent have seen an increase of 100% in purchase intent compared to those using demographic or interest targeting. YouTube ads can reach up to 2,56 billion usersmonetizable.

Link users monetizableny people are unaware that LinkedIn is one of the oldest social networking sites.

LinkedIn was launched in 2003, but it was founded in 2002. In 2010, LinkedIn reached 70 million users. LinkedIn is now one of the most popular social media platforms in the World. Experts predict that social media will continue to grow.

LinkedIn Users

LinkedIn has 875 million users around the World. LinkedIn is the 8th most popular social media platform in the world. About 25% of US adults will be on LinkedIn by March 2022. By the second quarter of 2022, LinkedIn had been visited by over 15,4 billion unique users. LinkedIn is a social media giant. It is also the most popular network for professionals and is used by millions of companies worldwide to recruit.

LinkedIn Demographics

LinkedIn is the most popular social network in the United States. Over 185 million Americans have used LinkedIn. This means that 57% of Americans have a LinkedIn account or have used it in some way. The lowest LinkedIn usage rate of any country in the World is found in Hungary. There are only 1 million Hungarians on LinkedIn. What gender is the biggest LinkedIn user? LinkedIn has more male users than females, although the ratio is fairly balanced. LinkedIn users are split equally between men and women. Comparing LinkedIn to other platforms, this is a pretty even distribution. But that’s not all…
    • LinkedIn is the most popular platform for men between 25 and 34 years of age.
    • Women aged 55+ are the least likely to use LinkedIn.

Use of LinkedIn

LinkedIn is an online social network for professionals. This means that a large part of the platform’s focus is on recruiting (for business) and sharing content for job seekers. You can put it in perspective…
    • Every second, 77 new jobs are posted on LinkedIn.
    • LinkedIn is the most popular job search engine in the World. Every day, more than 6.6 million people look for work.
This is just the beginning. Fifty-two million people search for jobs on LinkedIn each week. LinkedIn is now a major hub for job seekers as well as recruiters. LinkedIn is also very popular among users. Over 16% of LinkedIn users log in daily. 48.5% log into the app at least one time per month. These numbers may be lower than those of other social media platforms, but they still represent a large portion of users. The number one reason that people use LinkedIn to expand their network is to build a stronger professional network. LinkedIn users regularly log into the platform to build their professional network. 84% of them say they do this.

Brands by LinkedIn

It makes sense for brands to use LinkedIn since it’s a professional network. The top brands that are followed on LinkedIn include:
    • 1. Google
    • 2. Amazon
    • 3. TED Conferences
    • 4. Forbes
    • 5. Unilever
    • 6. Microsoft
Linked lists over 57,000,000 companies with their pages. LinkedIn is also a very popular advertising platform. LinkedIn’s biggest advantage is that you are able to target your audience by job title. You can:
    • Reach a specific audience.
    • Customize your marketing message.
LinkedIn ads are seen by just over 10% worldwide, which makes it an excellent place to promote your product or service.

Snapchat Statistics

Snapchat was launched in July 2011. It became very popular, especially with younger teens. Snapchat became so popular that Facebook attempted to purchase it in 2013 for 3 billion, but they refused. Snapchat is now one of the most popular sites on social media. Snapchat’s latest statistics about social media users.

Snapchat Users

Snapchat has how many users? Snapchat has over 319 million daily active users. It’s also one of the most popular platforms. Snapchat has 617 million users. The growth is impressive, but what’s even more amazing is how fast it has happened. Snapchat’s daily active user base has grown at a rate of 20% over the past five quarters. It’s impressive that a platform with a history of more than ten years is still going strong. More than 23% of US adults are using Snapchat. This is higher than Twitter and TikTok. Snapchat is still growing, as these stats show.

Snapchat Demographics

What is the demographic breakdown of Snapchat? Simple – Millennials & Gen Z. Snapchat reaches 75% of millennials, Gen Z:
    • Snapchat has 121 million users aged between 13 and 17.
    • Aged 18-24, 232.2 million users.
Snapchat’s most popular age range is between 18 and 24 years old, which accounts for 37.6% of its total users.

Snapchat Use

Snapchat is only used by a small number of users. Snapchat is a combination of video and image messaging, so people don’t spend their entire time there. Before leaving the platform, it’s good to check in and respond to your friends. Snapchat users spend an average of just three hours per month using the app. It is 6 minutes per day, which is much less than other social media platforms. Snapchat wants to keep its users interested for longer. In 2016, people will spend an average of 7 Minutes per Day on Snapchat. Snapchat has launched 18 New Year’s Eve lenses in 2022. This lens generated more than 7 billion views.

Snapchat Brands

Snapchat advertising is different than other platforms. Snapchat has developed its advertising platform in a way that helps advertisers. Snapchat’s revenue grew by 64% to 4.1 billion dollars in 2021. Snapchat’s minimum daily budget is $5. This allows small businesses to advertise. Discover Partners of Snapchat reached 50 million Snapchatters in total. Discover is the section of the app that allows you to find the newest news and content published by major publishers. Does it make sense to advertise on Snapchat? Snapchat users are estimated to have a spending power of $4.4 trillion. Snapchat can be a great way to make money if you combine the right ads with the right products or services. Cosmetics giant MAC launched several augmented reality try-on makeup lenses on their channel in 2021. The results were stunning:
    • Try-ons: 1.3 Million
    • Brand awareness increases by 2.4x
    • Purchases increased by 17 times
Brands can engage Snapchat users by creating engaging content and being relevant to their age group.

TikTok Statistics

TikTok, the newest social media network, is set to take off. It was released on September 16, 2016, and is now the fastest-growing platform in history. The truth is… TikTok seems to be just getting started.

TikTok users

TikTok statistics reveal that TikTok is the second most popular platform. TikTok is the only app that users spend 19.6 hours on average per month. This is approximately 39 minutes a day. This is almost twice as much money as Facebook receives! TikTok has a large following in the United States, with over 20% of US adults using it. The number of TikTok users who downloaded the app via the App Store increased by 6% from January 2022 to January 2023. TikTok has approximately 29,7 million active iOS users worldwide. This does not include Android users. In the US, there are currently 80 million TikTok monthly active users. It is estimated that this number will grow to just below 90 million users by the end of 2023.

TikTok Demographics

The majority of TikTok’s users are under 30 years old. In the US, TikTok was used by 37 million Gen Zers. TikTok has also a huge difference between the men and women who use it: 60% of TikTok users are women and 39% are men. TikTok users also make up 16.4% of teenagers aged between 10 and 19. Most TikTokers under 30 are women. TikTok is also popular among American adults. 36% of US adults say that they have a positive opinion about it compared to the other social media apps.

TikTok Usage

TikTok is ranked 6th on the list of most popular social media sites in the World. This is impressive for a new network launched in 2016. TikTok’s users are very similar to Instagram. Nearly 84% of TikTok users also have Instagram profiles and use them regularly. Instagram is accused of copying TikTok’s “Reels” with its Instagram feature. Meta developed it when they realized the popularity of TikTok. TikTok has also been viewed as a “positive” social media platform. 57% of TikTok mentions on the internet are positive.

TikTok Brands

TikTok paved the path for the creation of new brands. The majority of TikTok’s popular brands are personal brands.
    • Khaby Lame is a TikTok user with over 154 million TikTok subscribers.
    • TikTok, with its 64.9 million users, is the most popular company.
TikTok is slowly developing its advertising platform. It’s gaining a lot more attention than other platforms, such as Facebook and YouTube. TikTok ads that have the highest CTR place their message right in front. Vertical TikTok video views are 25% higher. To maximize results, video ads must be tailored to the platform.

Social media negative side effects

Everyone widely uses social media. Is social media good for us? Social media can be addictive. Statistics on social media addiction reveal that more than 210 million people have an addiction to social media. Globally, there are 4.48 billion users of social media. This means that 4.69% are addicted. It’s worse for young people:
    • 40.6% of youth complain that social media affects their sleep.
    • 34% of young adults say that they feel FOMO (fear of missing out) when they are not on social media.
Another 43% of youth feel very bad when no one engages with or likes their social media posts. Social media is a great tool, but there are also some downsides. These negative effects have a huge impact on millions of people around the World. Would you like to learn about the impact of social media on your life? See my entire social networking addiction statistics blog post.

Wrapping it Up

Social media will continue to be a major part of our daily lives, both now and in the future. Social media usage is increasing, and it even increases as new platforms are created. Look at how TikTok has exploded in popularity. There is also no single social media platform that dominates them all. Many people today use social media to stay in touch with their family and friends and to keep up with the latest information.