Threads User StatsThreads have taken off at a speed never seen before. In just seven hours, Threads had attracted over ten million users. In 24 hours, more than 30 million people had signed up.
- Major Brands
- Other prominent figures
Threads User DemographicsLet’s find out who the users are… reports that 68% of the users are men and 32% are women. The majority of men (28%) belong to the 15-23 age group, while 11% and 5% are between 18-25 years. According to reports, only 2% of women and 3% of males aged 45 and over. Surprising? It’s not surprising when you know that the majority of traffic is coming from Instagram, Genz’s favorite social media platform. This is not surprising, as all of these countries are heavy users of social media. According to reports, 96% of Threads users are also active on Instagram.
- WhatsApp: 80%
- Facebook: 58%
- Twitter: 56%
Threads of User ActivityWhen Threads was launched on the 6th of July, it had an impressive 41.79 million daily active users. By July 7, this number had risen to 49,3 million. By the 14th of July, however, the platform had experienced a dramatic drop, with daily users dropping to just 23,6 million. It was a 52% drop in a week. The situation worsened during August. Threads report a mere 10,3 million active users per day, a shocking 79% decline since its peak. The time spent by users on the app is also down significantly. On the 7th of July, users spent an average of 21 minutes a day on the app. Today, users spend an average of just 3 minutes per day on Threads. Twitter, on the other hand, boasts 200 million daily active users who pay an average of 31 minutes per day using the platform.
Threads vs Twitter (Zuckerberg vs Musk)After a few minutes on Threads, you will realize that the platform is designed to rival Twitter. Twitter has accused Meta of stealing trade secrets when it hired former Twitter employees to work for the Threads application. Meta denies this claim, saying: “Nobody on the Threads Engineering team is a previous Twitter employee.” Twitter has threatened to sue Meta for the Threads application. Twitter seems to be annoyed and perhaps even worried. Alex Spiro, Elon Musk’s lawyer, sent a cease-and-desist letter to Zuckerberg yesterday, threatening to sue Meta for “systematic, unlawful and willful misappropriation” (of Twitter’s IP and trade secrets) as well as scraping Twitter’s data. pic.twitter.com/enWhnlYcAt Threads has attracted a majority of Instagram users to its new app. Threads is a new style of Twitter that’s less visual and more text-based for most users. It means two things:
- The market has grown in size.
- The majority of growth is NOT coming from Threads taking Twitter users.
Threads: Shocking Data CollectionConsider Threads as a possible subscription. You should first know this. Threads have some serious privacy and data collection issues that you should be aware of. The Threads app IS NOT YET AVAILABLE in the European Union because of the complex data sharing between Instagram and Threads. Consider these key points: Threads collects data from users in 25 categories, which is greater than Twitter. What types of data do Threads collect and why? Imagine having all this information about one of your close friends. You would probably know them better than yourself! Threads collect biometric information, as well as sexual orientation and ethnicity. This data will likely be used for advertising on Threads. Meta already excels at displaying targeted ads. This data can also be linked to your Instagram account and even your Facebook profile. Meta can potentially target you across three major social media platforms, excluding WhatsApp and Messenger. Remember: Social media may seem free, but there are always costs involved. Many social media sites, including Threads collect location data. The other data levels they can access certainly push privacy boundaries.
What is Thread?Meta, which owns Threads and other social media apps:
- Videos (up to 5 minutes in duration)