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Worldwide SEO Market Analysis 2012-2013 Infographic – Positionly Blog


Search engine market in numbers, effects of Google’s search algorithm updates, forecast for 2013, positioning, and dedicated measurement tools statistics. 

See the infographic in full.

The Spread: Infographic Marketing Across Multiple Industry Sectors Infographics provide a simple method of catering content to different segments of audience segments. If you’re in the market for this kind of online marketing, infographics are your most reliable partner. Here are some suggestions for infographic strategies and the types of audiences they can be geared toward. Remember that every kind of approach can be used in a variety of ways. Content: Trends in shopping, particularly the industry tips on tipping, services trends in food & spa or beverage, including calories, top blogs about retail, and top food blogs Content: The most popular travel spots and maps of travel guide to traveling, tips to pack your kids’ bags light, Hiking ho-to’sw, Family vacation spots, romantic getaway spots, Top destinations blogs Contents: Property price by geographic area and mortgage trends and real estate statistics comparison of home builders, top mortgage and real estate blogs You’ll be able to get the idea. Remember that these examples could be further refined to concentrate on your market. For instance, trends in shopping might be female-specific shoe shopping trends. You can even keep going. This could be a fashion for wedges for women that started from the 70s to today. Find your audience’s very specific needs and present what they need or would like to be aware of. What information would be beneficial for them to know, and how do you convey it in a way that is engaging? A good suggestion (included in my previous examples) is to try to highlight the top blogs relevant to your intended audience. This adds more credibility and worth to your message and helps validate the infographic’s content. Once you are aware of what infographics are and what kinds of strategies are used to create infographics, it is important to be mindful of what they aren’t: Infographics Are Not Promotional! Recall my description at the start of this article. Infographics are educational. They’re not advertising. Don’t overlook the point. Do not promote your products or brand. The credit will appear on the byline. Credit the source to tell the story, but keep out of the story. Read my blog post titled Don’t Use Photos to Make Your Content Marketing Bomb to learn more about this. Optimization and Share Capabilities It’s useless to create a stunning infographic if you don’t optimize it and create easy sharing options for users. A typical credit for a byline reads “Provided by .” It must also contain embedded code that points to your own specific pertinent Web pages or blogs and embedded code for sharing options. Your infographic should be hosted in a separate blog post and certainly include share buttons that are easy to access within the blog post post itself. Also, it would be best if you spent time promoting the information. It is possible to use data points from the infographic to make multiple tweets as well as Facebook or Google+ posts. Pin it on Pinterest. Please share it on LinkedIn. Send your content to specialist resource websites and give it to bloggers in the industry to share it with their readers and also offer it to industry leaders in the world of social media. Please include a link in your signature email or include it as a part of your newsletter, and incorporate it into proposals and proposals. The possibilities for promoting and spreading the word to your graphic are unlimited. Many great examples of professionally produced and well-targeted infographics that are well-optimized can be found at this link. Please take note of how well they are placed and the compelling intro that draws viewers to the information. Pay attention to the closing, which includes a clear call to action (defining the primary objective or goal in the form of infographics): Best Infographic Examples. There are a variety of methods to get exposure for your infographic. Make sure you receive a high VOI and that your efforts yield results. Before you decide how to determine VOI, you need first to determine what you want to measure. Measuring VOI using Intangibles and Tangibles Content marketing goals must be directly tied to the business objectives. What are you hoping to accomplish with your infographic? Increased visitors to your website? More visitors to your website that sell a product or service on your website? More exposure for your brand as a resource for the industry? First, you must identify your main goal. In the second, you’ll be required to take into consideration the costs of production. What will it cost you to have the infographic created, stored, and advertised? If you are considering these questions, be aware that it is crucial to take into consideration both tangible and intangible indicators to assess the effectiveness of your infographic. The measurement of VOI, also known as ROI for any content marketing initiative entirely from a financial perspective, isn’t enough. It isn’t the case that every online marketing or communication initiative that benefits your business is directly linked to revenue. As an example, you can’t accurately assess the effectiveness of some offline marketing strategies, for instance, having a booth or speaking at a trade event. Sponsoring a non-profit organization or a fundraiser. People may be exposed to your name but not interact with you on the internet and then search for you later and then contact you. You won’t know exactly how they first came across your brand. This is an intangible measure. We’re all aware of the many ROI-related elements that come into play when it comes to offline, in-person activities. This is why we make them. The same is true for infographics. It is important to evaluate both intangible and tangible efforts.