Case Studies

CupoNation - Case Study

Positionly gives us the data we need in a feasible and timely manner. We can track the performance of our domains along with our competitors’ with ease. Overall, Positionly has helped make our day-to-day activities more efficient. Kabeer Bedi Global Technical SEO Manager | Online Marketing

About

CupoNation is one of the fastest growing online coupon and deals platforms worldwide. We collect all available coupons, discounts, and deals from online stores into one website and enable discount savvy customers to save significantly on their everyday online shopping. Founded in 2012, we are now operating in 18 countries with discounts from about 20,000 online stores in the retail, travel, telco and finance sectors. Our top partners include Amazon, Asos, and Zalando.

We have the clear goal to become the leading platform that enables users to access and discover the best opportunities to save from all stores and brands across all categories from anywhere around the globe.

As a leading Performance Marketing Company, we connect online shoppers and users to brands and retailers. One of our industry’s core tasks is finding and providing the best channels to communicate with the users. Thus, the globally rising traffic on mobile devices and within mobile applications is a challenge for us.

We are a B2B2C company. On one side we are constantly in contact with our users across various marketing channels such as social media, our far-reaching blogger network, or by email. We also work closely together with media partners including large publishing houses in the countries we are operating in, such as Le Monde, Corriere della Sera, and El Pais. On the other side, we are continuously working on strengthening and deepening our relationship with our retail partners.

http://www.cuponation.com/

The Need

As an international organization, we found it imperative that our company is as visible as possible within a wide-range of global markets. Naturally, we turned our marketing focus to SEO. After perusing through a wide-variety of options, we found that we specifically needed to get information that would allow us to quickly pivot resources and strategies whenever necessary. Positionly gave us the data we needed to make quick decisions amidst multiple areas that would have a significant impact on our local and global marketing campaigns.

The Decision

Due to the sheer size of the customer base we were trying to reach, we knew we needed several tools that would help us make our online marketing campaign as feasible as possible. We were looking for our accurate positions in the SERPs, daily updates on keyword rankings, seamless API integration for our internal tools, the ability to easily track our domains as well as those of our competitors across multiple search engines, and most importantly, to do so at a competitive price.

We decided to go with Positionly because we found that it was a product that not only contained all of those features, but excelled within its UI, performance, and feasibility in all of these facets. The other products we surveyed may have had similar features, but none of them were able to match the quality of Positionly’s features in aggregate.

Implementation

We were extremely satisfied with how quickly we got everything set up. In just a few hours we were up and running across 18 domains. The simplicity of the UI made it exponentially easier for our local teams to utilize the product without much onboarding. We were also delighted that the API integration was so compatible and functional with our product.

Having all of our domains listed on the dashboard with corresponding SERP positions on the graph is a feature which expedites our utilization of the data when we’re developing marketing strategies. Also, with the almost 100 competitors we have across different countries, we found it almost invaluable that we were able to track so many mapped with just one domain.

If we ever have any questions or issues, they have an amazing support staff that is always prepared to go above-and-beyond in their responses.

Results

Positionly gives us the data we need in a feasible and timely manner. We can track the performance of our domains along with our competitors’ with ease. Overall, Positionly has helped make our day-to-day activities more efficient.