E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line…
Content marketing in the always changing and fast-paced world is a sure investment and indispensable element of any inbound marketing strategy. Opposite to traditional marketing channels, which are getting less and less effective, the impact of quality crafted content is bigger traffic volume, better user engagement and brand awareness. As…
Search engine optimisation was once the most talked about tool in internet marketing, but in recent years it has become something of a dirty word in the industry. The proliferation of ‘black hat’ or ‘grey hat’ techniques combined with poor quality has served to sully SEO to the point where…
There are five things that must happen in order for your content marketing campaign to be successful: 1. Your content must be visible, appealing and compelling to consumers in your target group.2. These consumers must share your stellar content with their individual networks.3. These friends and their friends and their…
If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the idea…
Content marketing in the always changing and fast-paced world is a sure investment and indispensable element of any inbound marketing strategy. Opposite to traditional marketing channels, which are getting less and less effective, the impact of quality crafted content is bigger traffic volume, better user engagement and brand awareness. As…
Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization. The fast burgeoning growth of Internet usage all over the world has made it so that people are no longer…
We had a lot of requests from clients to make Credit Card payments available. Today, we've introduced them in addition to the PayPal option that was available until now. All payments are made using the very fine Stripe system. No card information is being stored on our end for…
Great news for our customers who were looking forward to seeing simplified versions of the exportable reports! Starting today, Positionly is able to generate two types of reports: Simple are our new reports; this type of report shows the average positions for keywords within a website and plots the numbers…
We've released a few updates to Positionly today. Among minor changes and fixes, the most notable difference is the option to include Google Maps results in the positions count. This comes in handy to everyone who would like to track positions localized to a specific city. The feature can be…
