Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again,…

  Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time…

The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences - they need to take advantage of every millisecond to delight and engage people…

That good old adage ‘Content is King’ is somewhat outdated now; content has evolved past being just king, it’s much more than that these days, as long as it’s good quality. Content marketing is nothing new of course, but due to the infamous Google updates, 2014 is its year. So…

  Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge, while others (thankfully) have already been made by those who went before us. In the case of the latter, the lessons have already been learned,…

  Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge, while others (thankfully) have already been made by those who went before us. In the case of the latter, the lessons have already been learned,…

  If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the…

There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the topic came up. Do a Google search on the subject, and suddenly you’re faced with thousands of articles telling you which metrics really matter. And…

  There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the topic came up. Do a Google search on the subject, and suddenly you’re faced with thousands of articles telling you which metrics really matter.…

In life, there’s a saying that goes something like “keep your friends close and keep your enemies closer”. While some choose not to do this, entrepreneurs should keep this saying true to their hearts. In a competitive business world, knowing where your competitors are succeeding and where they’re failing is essential. If you’re…