There are five things that must happen in order for your content marketing campaign to be successful: 1. Your content must be visible, appealing and compelling to consumers in your target group.2. These consumers must share your stellar content with their individual networks.3. These friends and their friends and their…
Here is the naked truth about content creation: Creating content is not a difficult task to perform. However, creating content that your readers will love is not easy, and this is where many entrepreneurs fail. Don’t get me wrong; there are other content marketing hurdles as well which challenge entrepreneurs…
There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if…
Today we’re happy to introduce the completely revamped user management system. You can now easily add different permission levels to any user who is invited to view your account. You can try it out from the Manage users section. User management is a function of the organization that lets users…
Would it be cool to add new keywords, websites or notes to your Positionly account without logging in? You don’t want to miss any of your rankings’ updates or just want to have a backup copy of all the data in one place? Or maybe you’d like to share some…
Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your…
As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business can properly address its audience both online and off. A buyer persona should be based on the people who already do, or are most likely to…
Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful…
Of all the features that make up Google+, Hangouts are by far the most widely successful aspect of the social network. Hangouts allow people to connect with one another through video conferencing on a personal level or through Google+ Hangouts on Air that allow a Hangout to be shared live…
Countless articles have been written over the past few years about the influence of social signals on SEO, with many site operators completely changing their strategy as a result. But what role do social signals play? Are they a significant ranking factor or just another industry buzzword? It is quite…
