You can leverage the email addresses you already have to create profitable paid campaigns. In this post, we’ll share a few tips to create high-performing paid campaigns in Facebook.Everything you’re about to read has been proven by yours truly over the last few years. To get started, you’ll need access…
Building an email list is extremely important for SEO. While it may not directly help you rank better on Google, a healthy email list gives you distribution. This initial distribution gives your content the momentum it needs to be discovered by others. Whenever you publish a new piece of…
Evergreen is a lovely word! In the primary definition of the term, it denotes a plant that remains green and vivid throughout the year. It holds its strength against the harsh environment and it lasts for a very long time. What is Evergreen Content? When you use “evergreen” term…
The wild world of digital marketing industry plays in trillion-digits, yet not everyone you see has had the taste of the glory. Give a look at the stats, you will find thousands of startups toiling to reach the milestone of mere $1000, but one thing that I have commonly…
Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in…
There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must…
There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must…
Calls to action are hyper-critical to the conversion process, and incredibly easy to get wrong. Are you making any of these 7 common mistakes on your website? If so, you could be quashing your conversions and pulling money out of your own pocket! 1. Submit? No Thanks. The language…
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the…
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the…
