Today brings a big update to the way keywords are managed within Positionly. We’ve completely redone our Keywords Manager, making it easier in use and a lot more intuitive. Our most demanding customers with large amount of keywords should be really happy with this update! A few of the…
Today brings major refinements to the Reports feature: Recurring reports In addition to being able to create a report based on date ranges, you can generate a report that’s recurring every specified number of days/weeks/months. Report notification People can now be notified when a report has been created, either a…
The first steps are usually the most difficult to take. This also applies to your website’s optimization process. Although it seems to be a little complicated at first, if you have basic knowledge about html and website construction principles, you’ll notice that you can do it yourself with ease. You…
Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform…
The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the sky is not falling anytime…
SEO strategy is a long-term plan aimed at getting your website in front of the maximum number of eyeballs, driving relevant traffic and generating sales. As with any other business strategy, SEO plans also need to be viewed as an ongoing effort that yields significant ROI if you stick to…
What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported…
The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes…
Keywords are the foundation of Search Engine Marketing. People are looking for information, products and services online everyday. Search engines are the first place they choose to find the information they are interested in. The concept is simple - thanks to keywords, people are able to find the content they…
Search Engine Marketing, should be a vital part of online marketing strategy. In order to achieve better results, which means more conversions, higher ROI and of course higher revenue, it is essential to constantly track, analyze and improve your efforts. It doesn’t matter if you’re focusing more on PPC, or…
