What is Robot.txt? Robot Exclusion Standard or Robot Exclusion Protocol provides information to search engine spiders on the directories that have to be skipped or disallowed in your website. Robots.txt protocol is as important as site structure, site content, search engine friendliness and Meta descriptions. If Robots.txt is implemented incorrectly,…
Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in…
In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google. This risky way of doing search engine optimization…
Taken individually, long tail keywords are nothing special. Generally consisting of between three and five words, most clock in at less than a hundred searches per month. As a result, many website owners ignore them. The beauty of long tail keywords however is that they tend to be incredibly easy…
Whether you’re new to SEO or you’ve been there long enough to master its every nook and cranny, there’s a perennial search phenomenon spearheaded by Google that you should always look out for. These are the developments and updates that come in the form of search algorithms, the step-by-step procedure…
In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Positionly’s blog. But we’ve got more to say; so we’re finishing what…
The Rollercoaster of Full-time Blogging: Highs and Lows Explored Imagine navigating through the vast digital sea, where your words become your vessel, and your thoughts, the wind pushing the sails. Welcome aboard the ship of full-time blogging, a journey that promises the treasure of freedom, creativity, and perhaps financial prosperity.…
The Pivotal Role of Responsive Display Ads in Modern Digital Marketing In a world inexorably drawn towards online presence and digital marketing, the significance of responsive display ads is incredibly paramount. Responsive display ads elevate the user experience, providing a streamlined and intuitive engagement that not only appeals to the…
Google Tag Manager Vs Google Analytics: Navigating the Digital Analytics Duel In the pulsating heart of digital marketing, Google Tag Manager and Google Analytics stand tall as two titans, each offering a unique suite of features to bolster your online strategies. As businesses spring toward digitization, understanding the nuanced distinctions…
Crafting the Irresistible: How to Forge Compelling Headlines that Captivate Audiences Introduction In the boundless realm of digital content, your headline stands as the vigilant gatekeeper, tasked with luring readers into the enriched worlds spun within your articles. A compelling headline doesn’t merely aim to grab attention; it seeks to…
