There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the topic came up. Do a Google search on the subject, and suddenly you’re faced with thousands of articles telling you which metrics really matter. And none of them talks about… Read more »
Two words, used together, guaranteed to get your content and development teams grumbling are content audit. Casually mention them during a weekly meeting, and you may find yourself an unwilling participant in a reenactment of The Crimson Permanent Assurance. The simple truth is that there are some people who love auditing, and then there’s the… Read more »
In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day… Read more »
In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any… Read more »
Is it appropriate to start an article on marketing using a meme? Under normal circumstances, no, but when it looks at marketing on Reddit it’s almost expected.
LinkedIn launched as a social network for professionals in May 2003. Although it has undergone significant design and functionality changes since then, the primary purpose has not changed at all. Today it remains the largest network of professionals, with more than 250-million members from more than 200 countries and territories. With more than 184-million unique… Read more »
A recent article discussed the Google Panda update and how it impacted on content creation. What many did not realize at the time was that Panda signaled the beginning of a new, more aggressive strategy by Google to improve the performance of the search engine, and to minimize the number of poor results that ranked… Read more »
Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… Read more »
