Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on… Read more »
The word penalty has never had any positive connotation to it, it is always associated with some form of punishment. For site operators, a Google penalty is no different, although the severity of the punishment depends largely on your own actions, and it is never permanent. Unless you take no steps to correct your actions…. Read more »
Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: The search engines are able… Read more »
The canonical tag has been supported by major search engines since early 2009, but despite the benefits it offers to both site operators and users, many site operators have yet to implement it. This reluctance can often be attributed to a lack of knowledge regarding the tag, its purpose, and its implementation. In this article… Read more »
Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the… Read more »
Success is the achievement of a specific aim or purpose, and the accomplishment of goals often requires a change in behaviour or forming new habits. Luckily, many people share similar goals, and have already attempted or achieved them, allowing us to learn from their successes and failures. But learning is not about copying; the circumstances… Read more »
So you have decided to start your own inbound marketing campaign. You’ve heard the phrase mentioned everywhere, from websites, to social media, and even at that networking breakfast you went to last week. But where do you begin? You begin by making sure you have all of the following in place already: A comprehensive marketing… Read more »
Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge, while others (thankfully) have already been made by those who went before us. In the case of the latter, the lessons have already been learned, and the knowledge shared, leaving us… Read more »
