The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of it. Every piece of content needs a solid distribution strategy behind it. Step 1: Identify who you want to read your content Step 2: Outline this target audience’s values and… Read more »
Posts Categorized: Content Marketing
What You Can Learn From the Habits of Successful Writers
Success is the achievement of a specific aim or purpose, and the accomplishment of goals often requires a change in behaviour or forming new habits. Luckily, many people share similar goals, and have already attempted or achieved them, allowing us to learn from their successes and failures. But learning is not about copying; the circumstances… Read more »
How to Develop a Buyer Persona?
As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business can properly address its audience both online and off. A buyer persona should be based on the people who already do, or are most likely to in the future, buy your… Read more »
How to Make a Surefire Link Building Method Even Better
It’s one of the most surefire ways to build links: just get enough experts to take part in a group interview. They will share the post to their respective audiences and the links will follow the social media success. Can you simplify that process? How can you ensure the support of others by involving them… Read more »
SEO and Content Marketing: How To Find The Perfect Balance Between Both
As a marketer or business owner, it’s not enough to just specialize in one area of online marketing anymore. If you do, you may run into problems. Content marketers are often guilty of creating content to please readers at the expense of neglecting search engines, while SEOs can be found guilty of creating content to… Read more »
Simple Solutions to The Most Common Content Marketing Mistakes
Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge, while others (thankfully) have already been made by those who went before us. In the case of the latter, the lessons have already been learned, and the knowledge shared, leaving us… Read more »
7 Refreshingly Simple Ideas to Make Your Content More Engaging
The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a 1:1 level. The… Read more »
Outsourcing Product Descriptions – The RIGHT Way
There are a lot of great posts out there about how to write better product descriptions. It’s a shame most of them are never put to use. Oh, it’s not for lack of good intentions – I think most ecommerce brands would love to have unique, compelling descriptions for every product on their site. The… Read more »