- How to choose the 5 best real estate social media networks for your agency.
- 7 tips that can help you improve your real estate social media strategy in 7 days.
- How to use real estate social media management to track your success.
The 5 Best Real Estate Social Media Platforms for Your AgencyHere’s a shocking statistic – over 74% of buyers from all generations used the Internet to search for a home in 2017. Of buyers 37 and younger, 56% found their homes online. That’s also true for 51% of buyers between the ages of 38 and 52. The first step in the buying process is to look online. As a result, 63% of buyers walk through a home they’ve viewed online. The bottom line? You need a solid online and social media presence if you want to stay relevant in today’s real estate market. But where should you start? You’re probably too busy selling houses. You don’t have time to tweet all day and upload professional photos of your properties to Instagram. That’s why it’s important to take baby steps when you’re just starting. Ask yourself the following questions:
- How many platforms do I have the time and money to manage?
- Where is my audience and which platforms would best serve them?
- How often can I make real estate social media posts?
- How will I integrate different channels and my website?
- Do I need tools to help me with scheduling, posting, and tracking?
- How will I track my success and adjust my social media strategy?
Facebook Social Media for RealtorsFirst, Facebook is the best social media platform for keeping important information in one place. Think of it as an alternative to your website. Make sure your contact information is consistent with your website and Google My Business Page. And make sure that it is easy for clients or buyers to contact you. Why? Buyers still purchase their homes through agents. In fact, 87% of all buyers purchased through an agent in 2017. That figure jumps to 90% of Millennials. You want to make sure that your Facebook page makes it easy for buyers to contact agents. Setting up a Facebook Business page allows you to add a Call to Action (CTA) button like the “Contact Us” button in the example. CTA buttons can help clients book agents, turning your Facebook page into a lead generator. Next, you’ll want to make sure that your cover image is adding value to your page. Facebook has now made it possible for you to include video and 360-degree images as cover photos. Your cover image is the first thing that visitors see, so you want to make a good impression. In the example below, Focus Real Estate has added a dedicated hashtag (#focuseffect) to their cover image. Dedicated campaign hashtags help you track your real estate social media marketing efforts. You can filter out your posts to see how many people are using your hashtag, who is using it, and how they’re using it. When you track dedicated hashtags, you can also see:
- Estimated Ad Spend
- Related Keywords
- Homes for Sale
- Agent Profiles
- Featured Listings
- What’s Your Home Worth?
Posts for CustomersRIGHT Real estate buying and selling tips for those with no experience. Here’s an example of an infographic that Poppy Realty published. The content shows when different age groups can expect to buy a home: WRONG Stock images of properties with pushy sales copy. In the worst case scenario, at least tell your audience that you’re using a stock photo:
Posts About Your BusinessRIGHT Progress that has been made on an ongoing construction project. When you’re a larger company that builds homes, creating commercial real estate social media posts that update clients on projects is a great idea: WRONG Advertisements that your followers might have missed. When you’re one of the big players you may have millions of listings. In that case, such a post makes sense. Otherwise, don’t turn your real estate social media posts into advertisements: Other content that is great for real estate social media posts:
- Posts about what is happening in and around the community.
- Showcases of local businesses and neighborhoods.
- Contests and giveaways – great for engagement.
- Video walkthroughs of new homes or neighborhoods.
Twitter Social Media for RealtorsTwitter can be a bit more personal than Facebook. With Twitter, real estate agents can create personal profiles and use them for work and lead generation. Facebook ends with the company’s profile, but Twitter can extend to individual professional profiles. Here are some reasons why agents may want to manage their own Twitter real estate social media posts:
- To establish themselves as thought leaders.
- To stay in touch with their personal clients.
- To send out necessary, frequent updates about their properties.
- To build trust with clients by sharing more personal tweets.