If you’ve ever worked with writers, you’ve probably noticed that some of them need very little editing or coaching while others need a whole lot just to make sense of their work. As someone who both writes and manages a writing team, I’ve often wondered why this is the case. Even writers who are great… Read more »
Why do some pieces take off like a rocket while others fizzle out? What is it that an awesome piece of content has that a mediocre or awful piece simply doesn’t? Summed up: Every strong piece of content adds value to the reader – whether that’s entertainment value, information or an emotional response. Well, duh…. Read more »
What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses,… Read more »
Calls to action are hyper-critical to the conversion process, and incredibly easy to get wrong. Are you making any of these 7 common mistakes on your website? If so, you could be quashing your conversions and pulling money out of your own pocket! 1. Submit? No Thanks. The language of your call to action is… Read more »
What makes someone a great writer? While it’s true that some are naturally gifted with a command of the English language, you might be surprised to learn that some of the best writers in the business have first drafts just as ugly as your own: Scattered ideas, half-finished thoughts, bad grammar – and yes, even… Read more »
I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited. I thought it might be… Read more »
There are a lot of great posts out there about how to write better product descriptions. It’s a shame most of them are never put to use. Oh, it’s not for lack of good intentions – I think most ecommerce brands would love to have unique, compelling descriptions for every product on their site. The… Read more »
In all my years of education and business, I’ve never met a person who genuinely LOVED taking notes – like, couldn’t get enough of it, woke up with a pen and paper in hand, annoyed their friends with their constant note-taking. Most people I know do it out of necessity and obligation; a means to… Read more »
