What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported by all the major browsers… Read more »
Once you start researching and reading articles and various guides about growth marketing, you’ll realize that many point to Product Hunt. Product Hunt is strongly recommended for the promotion of products in their early stages. So let’s dig a little bit deeper to find out more about the fabulous Product Hunt and reveal some of the… Read more »
There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next big topic to talk about. source What is technical SEO… Read more »
My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly… Read more »
Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and your specific content depends on seasonality; sometimes the trend goes upward and sometimes it goes downward. B2B businesses usually experience a recession in December due to the Christmas and New Year’s period which pulls attention… Read more »
I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who – never having dealt with SEO – suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues… Read more »
In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Positionly’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to… Read more »
Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform an indexing overview. What is indexing?… Read more »
