It’s not only the e-commerce start-ups that make mistakes; even many of the renowned e-commerce enterprises are guilty of committing basic SEO errors. We’ve published a post SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them, but we have more to say about this topic. Reasons for low conversion rates, for example,… Read more »
I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who – never having dealt with SEO – suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues… Read more »
If you (as a blogger) think that ‘Facebook Instant Articles’ could be the straw that finally breaks your blogging business’ back, think again. For every 100 sites that think Instant Articles is not worth 2 cents, there are 1000+ out there that have gone ‘all-in.’ Thanks to the dual benefit the platform offers: One, it… Read more »
Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people…. Read more »
Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its SEO ranking. Reasons to Use… Read more »
When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly disappear in a never-ending cycle… Read more »
The value of good copywriting is hard to assess. It’s not a tangible thing, and you can’t really measure it, even if you go by clicks and responses. Because its value goes way beyond just making people read stuff. Good copywriting can enhance your clients’ trust in your brand, it can make them more likely… Read more »
There are thousands of good writers out there, but the definition of good may be subjective when it comes to your own business. We’re often in a position where we just can’t handle all of the things that are required for our business, and providing consistent, qualitative content is one of the most common problem… Read more »
