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Positionly: there's a place for simple tools in the crowded marketing software industry

Sep 05, 2013

Positionly releases a customizable add-ons marketplace for search engine marketers

Positionly is a software that simplifies day-to-day SEO campaign management.

Ever since Positionly secured $300,000 of seed-funding from the Berlin-based Point Nine Capital, it kept a high pace of innovation and released an app marketplace.

"Positionly has a very diverse range of customers. Simplicity was the main driver behind creating our application. It's not an easy task to provide software that will meet the needs of enterprise-class companies, yet simple enough to be understandable for anybody who wants to improve their SEO performance. That is why we created add-ons to allow each user to extend the basic functionality of our product. Such a solution makes the SaaS product not only feature-rich, but also thanks to customization, a tailored solution for different clients' needs." says Greg Kazulak, the Co-founder and CEO of Positionly.


Positionly entered the crowded market of marketing software with competitors like, and Searchmetrics. The company expands on a variety of European, as well as American markets. It shows that there's a high demand for SaaS solutions, that helps companies with marketing campaigns management and also are simple and easy-to use.

The Warsaw-based startup currently offers customized and price-competitive plans that combine powerful tools in SEO management: rank tracking, competitor analysis and backlinks checking. Positionly has a global presence but focuses on providing customer support on a local basis. With the new Marketplace, Positionly will continue to fulfill customer demand on a need-by-need basis.

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