Search engine optimisation was once the most talked about tool in internet marketing, but in recent years it has become something of a dirty word in the industry. The proliferation of ‘black hat’ or ‘grey hat’ techniques combined with poor quality has served to sully SEO to the point where the word itself now has… Read more »

Taken individually, long tail keywords are nothing special. Generally consisting of between three and five words, most clock in at less than a hundred searches per month. As a result, many website owners ignore them. The beauty of long tail keywords however is that they tend to be incredibly easy to rank for. And while… Read more »

Pointing the finger when it comes to an SEO mistake is tough. It’s usually Google that is to blame, but there are instances when it is actually the client that caused the problem and caused his/her rankings to fluctuate and move down on a Google SERP. This is never an easy thing to admit, and… Read more »

In the world of Search Engine Optimization, there are a wide variety of techniques out there that people and companies use. While there is a safe way of doing things in SEO, there also is a risky way, which is forbidden by Google.

Doing business in a mobile world Mobile business isn’t something that is becoming more important. That’s like saying that a storm is coming when it’s already started to rain. Mobile is that storm, and it’s already here. How design affects mobile SEO You might not be worried too much about your website’s design when it… Read more »

Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in the rankings wasn’t so crowded…. Read more »