SEO/SEM Информационная база
Is a tag important in terms of SEO? under Content Management
A description meta tag plays a very important role in the search engine optimization process. Although it doesn't count to your rank, the text you put in the description tag is often displayed on the search engine results page. It is crucial to be brief and accurate about your website’s content, because it could be the key element which could affect the user’s decision whenever to click and see your website, in regard to the information he is looking for.