SEO/SEM Base de connaissances

Are one-to-one link exchanges dangerous? under Linkbuilding

Link exchanges used to be a simple and effective method to outsmart search engines about the website popularity and therefore, to boost it’s position in rankings. Today, such activities are not a strategy anymore. Participating in link exchange programs due to frequent search algorithm updates, could score you a penalty, or even exclude your website from the search engine results.

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